Find out what the platform’s features are and, more importantly, learn how to boost sales through TikTok. TikTok’s participatory video concept Despite the fact that the application reach almost 65 million global downloads in March 2020, according to a report by Sensor Tower (content in English), it was in the midst of a pandemic that the social network saw BW Lists significant growth in numbers. The reason for its success? Its ability to combine features from Snapchat, Byte (formerly Vine) and Instagram in one place. Base on the creation and sharing of mini videos from 15 to 60 seconds, the platform allows users to edit, assemble and publish their video, complete with soundtrack and visual effects, without the need for additional applications.
Chevrolet to promote defensive driving
While viewers can view and interact with other people’s posts through traditional interactions (comments and likes), users can respond to content with their own version of a video. This feature has been use by some brands to launch participatory campaigns – and consequently increase sales through TikTok. Examples of successful use of Brazil Email List the network include the hashtag Passinho DaAutoescola , launch by Chevrolet to promote defensive driving, or the Burger King challenge , based on the launch of new spicy sandwiches in Brazil. Chevrolet campaign is an example of promotional action on the social network Chevrolet’s campaign is an example of a promotional action on the social network ( Source ) Video is one of the most popular communication tools companies use to engage consumers.
The latest TIC Domicílios survey
Known by the term video marketing, the use of video for commercial purposes promotes the memorization of information through the impactful combination of visual and audio content. Video content creation The latest TIC Domicílios survey show that 77% of Brazilians watch videos on the internet in 2020, in addition, 55% said they follow video transmissions in real time. With high acceptance among Brazilians, a video marketing strategy can be easily execut by companies through the use of mobile devices or digital cameras (professional or not). There are numerous approaches to be carried out by video: brand presentation product demo educational videos Videos of how to do something live streams company backstage customer testimonials.
