There are also a majority (62%) of people who said they feel more concern about digital security today than they were a year ago. Factors such as an increase in cases of digital fraud and data leakage were, by far, the most responsible for raising the feeling of concern, as detail in the graph below: Reasons that lead to concern about cybersecurity People want BW Lists to know if they were victims of leaks Becoming aware of cases of data leakage, for many people, is just the first part of the process. Capterra ‘s research shows that, in the case of the January 2021 megaleak, most people took some form of action relat to the event – only 13% said they took no action. The most cite actions were changing login information, such as username and password, for online accounts (57%) and then accessing specific platforms.
The high concern with financial fraud
More than half of those interview (74%) stat that their biggest fear in the event of a data leak is being a victim of financial fraud (such as fake bank slips, credit card cloning, loan or mortgage requests, opening a bank account, etc. ) . Fear of data leakage Ireland Email Database The high concern with financial fraud can be reinforc by a survey by the Febraban Observatory, of the Brazilian Federation of Banks, which identifi that 86% of people are afraid of being the target of bank fraud . Investigating reputation is consolidat as part of the buying process Searching for more information about a company or product was already part of the Brazilian buying process.
Searching for more information
Apparently, word of mouth gave way to reading reviews and reputation research on specializ sites. That’s because 7 out of 10 respondents said that, before an online transaction, they seek more information about the company’s reputation on sites like Google, Procon or Reclame Aqui. For many people, it is also part of the reputation analysis process to investigate on news sites or newspapers if the company has already been involv in cases of data leakage (50%). Previously, a Capterra survey had already rais the importance of reviews for consumers. In that survey, 52% of respondents said they always read reviews of products or services before buying them , with half (49%) trusting reviews when finalizing a purchase.