Increased productivity in commercial and customer

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In addition omnichannel focuses on

The only thing that multichannel offers are alternatives for business lead customers to choose the channel that best suits their characteristics, but it does not allow them to jump between channels. For its part, omnichannel delivers three clear and compelling benefits—which are obviously not the only ones, but the most notable: 1. Reputation improvement companies that implement omnichannel manage to build solid relationships with audiences, generating a positive perception in the minds of customers. In addition omnichannel focuses on ultra-personalized actions, which produces less intrusive and contaminating communication for the user in volume of messages and precision of dialogue creating a greater predisposition to conversion.Increased productivity in commercial and customer service processes.

Because the selection of offers to the client

Omnichannel, in general, is supported by the implementation of technological tools; with this, it is possible for many processes that were previously manual to be BW Lists automated. With the use of technological tools: the productivity of commercial processes is increased. Because the selection of offers to the client is produced by machines; and there is better monitoring of the conversational thread, because the same machines give access to the history of dialogues between the company and the client. 3. Generation of a competitive advantage of high value perceived by the client . The integration of all relationship channels that is achieved with omnichannel has a strong impact on the reduction.

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