Brand Takeover: In this type of ad, the content is display on the screen as soon as the user opens their TikTok account. Top View: This type of ad plays while the user is browsing their content feed after viewing other videos. However, it is their interactive content promotion options that can allow companies to bet on different models. Hashtag Challenge From the Bauducco brand to Itubaína to Credicard , many companies have launch BW Lists their own hashtag challenge campaigns. Particularly popular, these campaigns allow brands to create a video challenge, which can be a specific choreography or another activity, and associate it with a hashtag, inviting users to participate in the action. Influencer participates in Itubaína challenge Influencer participates in the Itubaína challenge.
Hashtag Challenge From the Bauducco
Users can then post their own content in response by tagging the company’s hashtag to post their own content within that challenge. This type of action is already so popular that, in a survey launched by TikTok, 72% of network users said Burundi Email List would participate in a hashtag initiat by a brand. Such action can contribute to the visibility of the company in an organic way. To measure campaign outcome, the volume of responses generated by the challenge can be a useful indicator of user community engagement. Branded Effects Following the example of Snapchat and Instagram, another interactive feature offered by TikTok is Brand Effects (or brand effects, in translation).
To measure campaign outcome
Brand Effects is one of the features to sell on TikTok Colgate’s campaign included the use of stickers ( Source ) Analyzing the performance of your campaigns is essential to capitalizing on your social media presence. Social media analytics tools allow you to understand how users are interacting with your content and get statistics and data to create strong trends through your campaigns. Marketing Strategies That Drive Sales By TikTok Although selling through TikTok can be an original path, allowing companies to interact in a direct and participatory way with their audience.