This is no longer a new thing on Instagram, but it remains trendy. To evaluate the effectiveness of live broadcasts, pay attention to a couple of important indicators during the broadcast:
- number of users watching the broadcast;
- total number of people who joined;
- people’s passion.
Built-in analytics functions will not help to collect statistics on such broadcasts. For this reason, you need to monitor the “live” audience.
Subscriber activity and demographics
As already mentioned, follower data is special database collected only if there are more than 100 of them. Using convenient graphs, you can track the group of people who are most active in your profile. The information will help you edit the publication schedule and the content itself, taking into account people’s preferences. This will have a positive effect on the effectiveness of account promotion.
Additional services for collecting statistics on Instagram
When there was no built-in analytics, users collected data through third-party tools. Now, even taking into account the availability of statistics, services remain relevant. Let’s consider the best of them.
Picaltics
Allows you to deeply analyze information about a business account. The service allows you to track competitors in order to create the most effective seo optimization of an online electronics store promotion strategies. Users have access to 35 metrics. They can be grouped into 3 categories: audience, engagement, optimization.
Minter.io
Another service for detailed profile analysis. It provides many useful functions: tag statistics and engagement on them, division of subscribers by countries, cities, user activity graph.
The tool is unlikely to be suitable for small businesses, as it is expensive (from $20 for 5,000 subscribers per month). But you can try out the tool’s capabilities during the trial period.
InstaHero
The service is designed for a complete analysis of profile subscribers. You can find out gender, age, activity and other information. The tool also helps to clean the account from bots and garbage, protect it from spam.
Iconosquare
This is a site with a large list of functions b2b fax lead for generating statistics on Instagram. With its help, you can track people who unsubscribed and subscribed, the number of likes and comments on posts, the best profile publications, the engagement rate, and more. The tool is great for collecting data that will be useful for choosing the optimal time to publish and creating a content plan.
Picaton
The service divides statistics into three groups: audience, activity, and media. There are quite a few metrics for effective analytics: subscriber activity, engagement by tags, the impact of different photo formats on user actions, etc.
Appaction
The service allows you to conveniently track the activity and popularity of your Instagram profile. However, many users complain about its disadvantages. For example, you have to wait for information by email instead of calmly viewing it online.
Thus, the following data is sent to the email: potential audience reach, engagement, total number of photos and videos posted in the profile.
FlyStat
The tool functions 24/7, so there is access to data for any time period. The service displays subscriptions and unsubscriptions, the number of likes and views, and the level of user engagement.
Ink361
The service is convenient for viewing an account from a PC. In terms of analytics, it also offers a lot of opportunities. With the help of the service, marketers study the history of publication growth, statistics of likes and comments, the content placement schedule, and more.
Livedune
An excellent assistant for collecting statistics on the rating and quality of blogger profiles. The service provides information on the growth of the account audience, the activity of its subscribers and other important points.
