It is a material that the customer perceives as a real gift. It makes a positive impression and arouses interest. This is an advertising operation which has a minimal cost for the company. As shipping and delivery have already been budget for. Minimal expense. But guarante “Wow effect” . Not only that: the customer has already chosen the company. He has already bought. The objective is. Therefore. To let him continue his purchasing experiences with the brand/e-commerce platform.
What better way to convince him than a personaliz gift
What better way to convince him than a personaliz gift? The customer. In fact. Is latest database already target: the company knows what he has purchas and can include in his shipment an insert consistent with the buyer’s interests. Putting into practice a real cross-selling operation. Pip can be a great way to welcome them if they are a newly acquir customer.
Which insert to include in the package?
It may be useful for the company to choose the gift bas on inventories: the Bw Lists direct marketing action also becomes an excellent way to liquidate unsold goods. While still leveraging the surprise effect towards the customer. On the contrary. The pip can be a new product. Not yet on the market: the user who receives it will test it. Giving feback to the company.