Many people still mistakenly think that a brand and a logo are the same thing. If you want to start a business, between the two. Check out the following article for more details.
A company certainly cannot be separated from a It’s a good idea to learn the difference brand or logo , Why? Because both are interrelated and can boost revenue. However, most people still do not understand the difference between the two .
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When seeing a symbol on a product, whether a service It’s a good idea to learn the difference object or food, what comes to mind is the source of production. The term visualization originally comes from Ancient Greek, namely ‘logotype’ which means mind, word and reason.
While the use of the brand itself is very broad, as europe cell phone number list written in a book entitled ‘ Designing Brand Identity’ . So it is not surprising that many people still equate the use of a brand with an image as a product icon, even though the two are clearly different.
Difference Between Logo and Brand
To be clearer, it would be good to know about the differences between visual images and brands as terms. Why? Because if it is misinterpreted, it can have fatal consequences for a business or company that is being run, including the following:
1. Based on its shape
The easiest difference to understand is when viewed based on its shape. First, a brand symbol is generally in the form of a visual image, either a line, a flat piece or fruit. The choice of the form is of course based on the philosophy of a product or company at the time it was founded.
While the brand itself is a whole that ბიზნეს ელ.ფოსტის პროვაიდერები comes from a visualization icon . Usually familiarly called by its name, for example ‘ Apple ‘ as one of the famous electronic product brands that is familiar to the ear.
2. Based on its function and purpose
The function of a visual symbol in a product is to communicate information in the form of images or writing. The purpose itself is to make it easier au cell numbers for the audience to remember the products or services they see for the first time.
The main purpose and function of having a brand in a company or business is to differentiate it from existing competitors. Not only that, but It’s a good idea to learn the difference brands can also be used to build an image and can be used as a guarantee of the quality of goods or services being marketed.
3. Based on the constituent elements
The most common elements that form a brand include brand names, flags, and monograms. In addition, no less important are various packaging designs, products, and visual displays. Then there are also slogans , taglines, and even jingles .
Then what are the elements that form an icon that characterizes a product or service? Some of them are color, lines, shapes to typography. All of that certainly cannot be reduced or separated because it will cause the image to be less effective.
4. Based on its manufacture
When viewed from its creation, the brand symbol is first created after the product or service to be marketed is ready. Why? Because if it is not created immediately before something is booming, it is prone to duplication of products or services.
Then after the visual icon is created and the product is marketed to the public, then over time the brand can be formed. This stage is certainly more effective because it can boost consumer trust.
5. Based on the benefits of a product or company
Finally, the difference between the two can be seen based on their benefits. First, the icon or brand symbol provides benefits to make it easier for people to remember products or services. Second, the brand itself provides benefits to facilitate the rapid distribution of marketing.
After knowing the difference between branding and logo, it can be concluded that the two terms are clearly different. Both cannot stand alone in building a positive image of fame for a product or for a company. That’s the brief review, hopefully useful, yes!
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