Just as you ne to follow traffic rules and drive responsibly to ensure a safe journey. Maintaining a good sender reputation is vital for successful email deliverability. Sender reputation is like your driving license — it reflects your email sending history and determines how trustworthy you are as a sender. Mailbox providers (mbps) act as traffic controllers. And use spam filters to determine which emails can pass through smoothly and which will be pull over.
They evaluate many different
They evaluate many different data points to decide if your email is worthy of reaching the recipient’s inbox. These include past europe email list and current subscriber engagements. List quality. Domain reputation. Authentication protocols. Tracking link and destination links. Email content and ip reputation. To name a few. Here are 5 steps you can take to safeguard your sender reputation.
Carefully manage any changes
Only email people who have directly and specifically opt into your email list Set up dkim authentication in your account. Authorizing us to send emails for you Carefully manage any changes to your sending domain. Send frequency and list BW Lists volume Send regularly to maintain engagement and organically remove inactive emailsRe-engage and then remove dormant contacts to maintain a healthy list