Almost all companies (97%) confirmed that they met their customers’ requests, indicating that SMEs have already absorbed the need to be transparent and agile in providing their customers’ information. Materials to comply with LGPD requirements in SMEs As Capterra ‘s research data demonstrates, consumers are now more aware of the use BW Lists of their personal data, including taking advantage of the right to request correction and deletion of it. In a way, this movement also makes it essential for companies to pay more attention to the treatment of personal information. For SMEs that are not yet fully adapted to the LGPD, there are guides and booklets from relevant bodies that can help with this task, such as: LGPD for SMEs , by Google and Proteste How to comply with LGPD.
Companies need to listen to their consumer
Federal Data Processing Service (Serpro) LGPD: is your company ready, from Sebrae Practical manual for adapting to the LGPD , from the Brazilian Institute of Consumer Protection (Idec) It is worth noting that not complying with the LGPD guidelines can lead to penalties and, in addition, impact your company’s reputation and result in the loss Japan Email List of customer confidence in your brand. Companies need to listen to their consumers, if the objective is to improve the characteristics of their products and services, or also to increase their chances of selling and retaining customers. If they’re happy, they’ll come back again and again and recommend your business to others. This occurs with even greater frequency in companies that operate in the online market.
Improvement in the product or commercial
A survey conducted by Capterra in 2020 with 395 leaders and small and medium-sized enterprises (SMEs) evaluated the importance of listening to customer opinion . According to the study, of the entrepreneurs who carry out online surveys, 83% see collecting and monitoring customer opinion as a good investment, pointing to three important gains: Improvement in the product or commercial offer; Optimization of customer service; Improved brand image. Whether for a satisfaction survey via WhatsApp or for the launch of a new product, there is no doubt that collecting customer opinions is very important for the success of your business. And the best way to do that is to use a search tool . In this article, we present four options listed by Capterra.