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All of this is made up of factors such as authority, budget, time, need, interest in our solutions and profit. Proper implementation of lead scoring in our company and the use of metrics allows us to evaluate leads and also to prioritize them depending on the level of interest in our offer. This is also where terms such as cold or hot lead come from.
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This type of gradation is used to determine the level of interest of a person or company in our products or services. Hot leads are companies or people who are most interested in our offer. They respond enthusiastically to any contact, the actions they take are aimed at thoroughly familiarizing themselves with the offer and, as a result, making a purchase or using the service. In the vast majority of cases, contact at this level ends in cooperation.
Warm leads, on the other hand
Are an undecided group of customers. Although they follow a given company on social media, systematically familiarize themselves with the offer, and browse added products or services, they do not necessarily make a decision about a purchase. This type of lead requires intensive and special care and attention. Cold leads, on the other hand, are a group of recipients who are not interested in the services or products offered at the moment. There is no way we can persuade them to make a decision about a purchase.
Marketing and sales
buying journey demand generation seo marketing
Collaboration between the marketing and sales departments must be standard in a company. Unfortunately, in the vast majority of cases, this is not the case.
Collaboration between departments
Should be something natural, because the goal of promoting both the product and the service is sales. However, you can often hear about misunderstandings between the sales and marketing departments. This should never happen, because mutual support between the two departments brings huge benefits to the company.
