inkedIn has started testing a story function for LinkedIn users in the Netherlands today. Dutch LinkedIn users are the first in Europe to be allowed to test this new function. The Netherlands is the second country worldwide where LinkedIn stories are available. The function was already introduced in Brazil last month.
What are LinkedIn stories?
Any social media user is familiar with stories: these are short posts that disappear from the timeline after 24 hours. This function is quite popular on platforms such as Instagram, Facebook and YouTube and LinkedIn is now also responding to this. According to LinkedIn, the function should provide a more human aspect on the platform: “LinkedIn Stories makes it possible to provide a look behind the scenes of daily activities, to share sources of inspiration, to give other entrepreneurs a platform or simply to share knowledge and practical tips.”
In the Think phase, the emphasis is more on comparing potential customers, so good information provision is key here. Therefore, get overseas data started with the content of the website, for example by sharing whitepapers or posting articles. This way you show that you are the address to do business with. In addition, this ensures that you work on reciprocity with your visitors. You give them interesting information, they then feel more triggered to do something back.
How does it work?
Now you want to experience how it EngageBay vs HubSpot: tirgus līderis vai topošais spēkstacija? works yourself. When you go to your LinkedIn timeline, a bar with ‘stories’ appears at the top. Click on the + where it says ‘Your story’. After this, aol email list you can create a story yourself and share it with your followers. Choose a photo or video and start adding text or stickers if necessary. Please note: the LinkedIn stories function is only available via the app. In addition, we have tested the new function ourselves, but unfortunately not everyone has this option yet. To be continued.
