Local SEO: tips for more local findability
Getting top positions in Google is something that many websites and webshops want. However, the competition is enormous and this makes it quite a challenge to also get those coveted top positions in Google. But have you ever asked yourself whether those top positions are really relevant? Perhaps your potential target group is much closer to your company than you think. In this case, it is more valuable to focus on local SEO and reach your target group in this way. In this blog we would like to tell you how you can do this.
What is local SEO?
Local SEO is all about making your website or webshop findable for local search terms. Search queries are increasingly performed via a smartphone. The location of the smartphone with which a search is performed determines the search results that are shown. Google shows relevant search results from websites or webshops near the location of the smartphone. This is because research has shown that in approximately 50% of searches performed via a smartphone, a store visit is followed up. An excellent opportunity to optimize your website or webshop for local searches.
How to optimize for local SEO?
It is clear that SEO on a local scale offers many opportunities, but how can you take advantage of these opportunities? We have compiled some useful tips for you to take advantage of your local SEO opportunities:
Tip 1: Optimize Google My Business
By optimizing for Google My Business email data you will become visible in the search results, but also in Google Maps. Due to the use of smartphones, the number of searches via Google Maps is increasing. An optimized Google My Business can therefore ensure visitors to your website or webshop. Fill in your Google My Business page as completely as possible to optimally benefit from local searches.
Tip 2: Collect reviews about your company
Good reviews about your company are of course very important. These reviews also contribute to your local SEO. If Radošas biļetena nosaukumu idejas un piemēri mazajiem uzņēmumiem customers leave a review, you will get more yellow stars and your Google My Business will stand out even more. The more stars you have, the sooner potential aob directory customers will choose your company. Reviews from other channels than Google My Business can also be displayed here. So make sure you have as many good reviews as possible and your position will improve.
