Logo and brand identity of a law firm. How to communicate authority
To design the brand and identity of a firm named after its three founding professionals, a correct composition of the names is not always enough. You can try an alternative route , where you represent, in addition to the individual partners, also the additional partner, that is, the firm itself.
A graphic container that holds information Logo and brand identity of a law firm. How to communicate authority
The headquarters of a law firm is not only the physical place where the activity takes place, it is also the fertile ground that nourishes exchanges, synergies, relationships. To give graphic development to this assumption, it was decided to house the writings inside a “container” made of two geometric figures.
Img 1 – Associated Lawyers | Eclettica-Akura, Turin
An abstraction that communicates concreteness
A square and an elongated rectangle offset, are the hyper-stylization of the field of action of the activity. Almost a plan, almost a building that welcomes the protagonists of the life of the studio. The conceptual passage from graphic design to brand design .
A brand is not just a graphic exercise but above all a communication fact
Inside the container-shape the writings do not saturate the available space, and this not only to guarantee the right graphic balance to the whole, but also to reiterate the breadth and complexity of the legal activity.
The aim is therefore to generate a brand image where those who look at the brand perceive rigor and essentiality that live inside a solid and reassuring structure.
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Corporate image – Avvocati Associati | Eclettica-Akura, Turin
A “different” corporate identity that does not lose credibility
In the various elements of the austria whatsapp number data coordinated image, the brand stands out with its geometric stage presence. A strong sign that, from the business card to buy leads the sandblasting on the entrance glass, gives a strongly contemporary visual impact.
A site where professionals “put their faces on the line” (and the studio does its part too)
The same rigor and cleanliness also applies to the website where the environmental portraits of the professionals alternate with glimpses of the headquarters, warming up the communication with authority.
Often clients come to us and say “ I want to redo the site ” Logo and brand identity of a law firm. How to communicate authority
Because it’s old, because I don’t like it anymore, because it’s not easy to update…
The site, however, is not just an accessory with the task of being graphically pleasing.
It must be a useful tool. A communication tool, a marketing tool. A sales tool .
The site is that place where your potential customers who are asking the Google oracle for the solution to their problems must arrive. And they must land right there, on your website. Find what they are looking for. Understand that your company is the right one to solve their problem. Contact you.
From there, it’s all up to you (unless you also sell online, then it’s still our job).
Over the past few months here at Eclettica-Akura we have been working a lot on the new website of Jacobacci & Partners , one of the leading Italian (and European) firms in the intellectual property sector, as well as our long-standing client, with headquarters here in Turin.
Initially, their request was “let’s redo the site”.
To make it more beautiful, more usable, more easily upgradable.
We did this, but also much more
Together with them, and with the invaluable support of our colleagues at Delmonte & Partners , we undertook a process of analysis and definition of a new web marketing strategy .
Who are my customers? Buyer personas
For a long time (and for many companies that time has never ended), the corporate website has simply been a showcase in which to show off oneself: numbers, awards, leaders of this and that.
But if, like us, you have converted to the philosophy of Inbound Marketing , you should have understood that we do not have to make the website to please our corporate ego, but to help our customer solve a problem. Obviously, making them understand that the best way to solve it is through our product/service.
Very good. But to do that, we need to know 1. Who our customer is and 2. What their problem is.
So, to put it in the language of Inbound Marketing, we need to identify our buyer personas .
To find the client’s buyer personas, we spoke with company managers and professionals who are in contact with the client every day and, again thanks to the support of Delmonte & Partners, telephone interviews were conducted with the clients themselves.
Buyer persona J&P | EA Blog
Therefore, some buyer personas that are more easily reachable through online channels have been selected, on which to focus. They have become our beacons, we must think of them every time we create any content for the web, for social media, for the newsletter.
We almost felt like we could make a poster with their faces and hang it on the office wall, so we would never forget them.
Content Marketing: What Content to Create and Why
Let’s recap: we’ve learned who our ideal customers are, what they need, and how we can help them. Now we need to match supply with demand, that is, provide them with content that answers their questions.
The offer, of course, are the services that the company offers, but it is important to present them on the site in a way that is consistent with what customers are looking for, therefore – possibly – using exactly the same words that they use. The company deals with Intellectual Property, it is true, but most customers simply search for “register a trademark”, and therefore these are the terms to use on the site. And redoing the site also and above all helps to improve the user experience.
