If there was one tool that propelled the rapid digitization of many SMEs, it was called WhatsApp. More than a simple messaging platform between people, the application has become an important sales and service channel for companies , helping many BW Lists businesses to remain in operation during the COVID-19 pandemic. Data from the technology company itself show that, in Brazil, there are more than 5 million monthly users of WhatsApp Business – the name given to the app’s business account–, with 13 million people accessing a sales catalog on the platform every month. Furthermore, a survey of SMEs found that 81% of them believe that WhatsApp contributes to the growth of their business.
Data from the technology company
Using WhatsApp as a commercial tool allows entrepreneurs to find new customers, advertise new products and services, answer questions and provide guidance, in addition to maintaining close contact with customers. Since more commercial Palestine Email List transactions take place online, via messages, it is important for SMEs to organize the entire sales cycle. Thus, more than uploading a product to the online catalog on WhatsApp, digitizing companies through this application also includes using research tools to gather consumer reviews and thus evolve service on the platform. The Sales Cycle on WhatsApp The first step to providing customer service via WhatsApp is to create a business account on WhatsApp Business, a service offered precisely to promote transactions between individuals and legal entities.
The Sales Cycle on WhatsApp
With it, it is possible to insert location information and opening hours, in addition to automating welcome messages, which gives more credibility to the business and conveys more security to the customer. With a view to commercial use, WhatsApp has been adding new features to the platform in order to promote better interaction between consumer and brand. Examples are the catalog functions and the recently launched cart (content in English). The first function, the catalogue, allows the company to present a list that serves as a “showcase” of the products and services for sale. The customer selects everything that interests him and, using the cart, sends the order directly to the store, making it easier to organize the order and close the sale.
