Marketing for hotels, B&Bs, campsites: what to do

Do you want to retain your guests, find new ones and always have a full house in your facility? The key is to have a marketing strategy for hotels, B&Bs, campsites, guest houses and the entertainment sector. Especially in a period of recovery like this, where customer needs have evolved, communication becomes even more important. In fact, the key principle of success is always the same, being able to communicate effectively before, during and after the stay. We present the digital tools for marketing for hotels and the tourism sector that you can use for a winning strategy.

The market challenge for tourism

Communicate that the property is open and that it is safe to stay

Over the past two years, many sms services people have given up on their vacations or changed their choices due to the pandemic. Finally, this year, travel has resumed and hopes that old customers will return to you are high.

The first thing to do is always  to let everyone know that your facility is open and ready to welcome guests in complete safety . In this regard, you can plan to:

• Add new pages to your website that explain in detail the sanitization and all the processes implemented to guarantee the safety of guests, even the most demanding. Or, if you don’t have a website, create a dedicated page like this one . With the Landing Page service, it only takes a few minutes.
• Update your social media pages by posting content that reassures your customers and lets them know they can enjoy the relaxation they deserve at your property.
• If you are present on Booking, or other booking platforms , it is advisable to bulk whatsapp sender with virtual number: what is it and how to use? add photos of sanitization certificates or recently cleaned rooms to instill trust.
• Plan to send an SMS campaign to those who have already stayed at the facility in the past to encourage them to return and spend their holidays in a place they already know.

SMS Check-in with Landing Pages

Once you have notified your fans data customers, you can think about the next steps. Especially on weekends and in the high season months, there can be a certain crowd at the reception when there are the so-called arrivals.  To avoid long queues and Marketing for hotels offer an extra service, you can arrange for online check-in . If you do not have a website available and if you want to avoid costs for managing the site, you can rely on a landing page, a truly valuable marketing tool for hotels.