Get Good Reviews Reviews are a huge factor for both rankings in Google and for customers. Google may consider your business reviews on Google listings on other websites to evaluate your business’ trustworthiness which is an important factor for E-A-T. On the consumer end, 82% of users will not buy from businesses that have an average rating of 3 stars and below. This alone proves how important reviews are in the decision of a buyer. workplays google my business profile Some may think that they cannot control what a customer says but in reality, your product/service is the one that dictates how you get reviews. This is probably one factor where you do not need to do anything online.
Make sure to provide customers the best
experience and think of creative ways to ask for reviews. Not only will you look better in the web but these customers have more chances of becoming loyal customers. Geotag your Target Keywords Geotagging your keywords is one of the most important strategies in local SEO. The process is simple, you add a location to your keywords. For example: Non-geotagged keyword – used cars for sale Geotagged keyword – used cars for sale in paranaque city The difference between the search results of the two is huge. For non-geotagged keywords, Google may still factor a user’s location but the search results will still be dominated by bigger websites.
That is why users tend to add locations to their
keywords when they search because they want more refined results. By simply geotagging your keywords, you help Google understand where your business operates. Geotagged keywords are also less difficult than non-geotagged keywords so it will take you fewer headaches to rank for them. But still, do not underestimate their difficulty because chances are, your competitors are trying to rank for them as well. For a full guide on keyword geotagging, I highly recommend that you check out the guide I wrote on the importance of geotagging keywords for SEO. Build Links from Local Websites and Directories Link building is still an important strategy for local SEO.
You can aim to acquire backlinks from authoritative
websites but more importantly, you would want to get links from local websites. Your first priority is to get listed in all local business directories. Getting links from high authority websites are good but more importantly, you would want to get links from local websites. You could reach out to local bloggers, online newspapers, interact on online forums with people that live in the same area, etc. Getting links from these websites will not only strengthen your backlink profile but also help Google understand where your area of operation is. Relevancy is the key. If your business is operating in New York, you wouldn’t want to be listed in a business directory in a different state so do keep that in mind.
Apply LocalBusiness Schema Structured data may
not be a direct ranking factor but it does belize phone number library help Google better understand your website and pull the necessary information for the knowledge graph. There are a lot of structured data types to choose from and it will vary depending on the type of page you will place them on but there is one structured data type that is specifically recommended for local SEO: LocalBusiness schema. By marking up your website with LocalBusiness schema, you can tell Google details about your business such as your location, business hours, price range, contact number, and more. One more important factor that can increase your click-through rate is adding the AggregateRating schema on your LocalBusiness schema.
The AggregateRating is the average rating your
business have from real customers. This requires real reviews and fabricating reviews may get you penalized as it is against Google’s guidelines. When you have AggregateRating on your schema, there is a possibility that Google may show star ratings when your website appears in the search results. This makes you more appealing to users that could lead to more clicks. If you want a full guide on how to apply AggregateRating properly, check out this guide. Optimize for Mobile Having a mobile-friendly website is crucial for local SEO. The number of mobile searches is increasing every year and even Google considers mobile-friendliness as one of the top-ranking factors in SEO and you can be sure that it is the same for local SEO.
Check out these stats: 30% of Google mobile
searches are related to location 60% of onese marketing – a company providing smartphone users have contacted a business directly from the search results using the click to call option. 78% of local mobile search result in in-store purchases These are just a few numbers to show how important having a mobile-friendly site is. So when you create a website, do not put all of your focus on the design but think of what would provide users the best and fastest experience. You can also utilize AMP or accelerated mobile pages to easily transform your existing website content to mobile-friendly pages. Google’s Passage Indexing was announced in the event Search On 2020 last October.
With the announcement came a rush of inquiries
and clarifications from SEO specialists and powder data other digital marketing professionals. Will Google really be indexing particular passages? What is the difference between passage indexing and featured snippets? And most importantly, when will it be rolled out? In the succeeding months, employees from Google were met with these questions across various forums, websites, and social media apps. To help you get a better grasp of Passage Indexing before it gets rolled out, here are the essential pieces of information that you need to know. It can give more accurate was announced at the Search On 2020 event by Cathy Edwards, the Vice President of Engineering at Google.
