Another Capterra survey showed that, almost a year after the implementation of the LGPD, only 37% of companies were adapted to the legislation. Regarding the preferred payment method of these users, with a great advantage over the other options, the credit card (72%) is still the main method select by Brazilians. Next, Pix registers a subtle advantage over the debit card, with 12% and 11%, respectively. Tip: Allow your customer to save payment details to make future purchases at your company. So, when buying again in your store, you won’t have to BW Lists fill in all the data relat to your debit/credit card or another payment method. Payment systems , in addition to managing charges, can store customer information for your company. Still on payments, respondents were ask if, when paying for a purchase, they opt for the “one-click buy” option (also known as one-click buy).
Allow your customer to save payment
When using this functionality, the customer’s order is process automatically, without the need to fill in personal and payment data, as they are previously register in the store. So far, in Brazil, this feature seems not to have fallen to Chile Email List consumers’ taste, as only 3 out of 10 consumers said they had already configur this option. However, once register, most people (83%) use “one-click shopping” with some frequency. Data show behaviors beyond m-commerce Capterra also investigat the use of virtual assistants such as Alexa, Siri or Cortana for voice shopping. In this case, 23% said they made purchases using this type of device. Tip: Companies that want to take advantage of voice shopping must adapt their product descriptions so that they can appear in search engines.
Companies that want to take advantage
It is worth investing in texts that use long-tail keywords (these are phrases with three or more words), in addition to looking for options for terms that reflect a more natural language, typical of oral communication. Through SEO tools , it is possible to find the most relevant terms for each product description. Marketplace dominates Brazilian shopping The marketplace – a business model that works as a kind of virtual shopping mall – figures as the main sales channel chosen by Brazilians when they shop using mobile devices; of respondents, 78% said they preferr to buy through this platform.
