Email marketing is one of the oldest forms of digital marketing and there’s a reason for that – it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. But while email marketing may seem like a simple channel to use,…
They visited your website, read your blog posts or liked your social media posts. They filled out a form to download free material or watch your webinar . In short, they showed some kind of interest in your brand and the products/services you offer. It’s a bit like when, as a kid, a friend would tell you…
To design the brand and identity of a firm named after its three founding professionals, a correct composition of the names is not always enough. You can try an alternative route , where you represent, in addition to the individual partners, also the additional partner, that is, the firm itself. A graphic container that holds…
Jacobacci & Associati is an important international firm that has always supported innovation in the defense of intellectual property. From this complexity comes the need to have a brand identity that offers immediately and in a structured way a series of information. J&A Logo | EA Blog A brand, even if made of writings, must…
In the 1930s, Japanese violinist Shinichi Suzuki felt the need to create a new method of teaching musical instruments to children. The intuition was to strengthen the relationship between student – teacher – parents . Since then, the teaching system has spread throughout the world and is still expanding. Image 1 – Suzuki | EA…
2020, an odyssey in digital space. Chapter “correspondence”. Not intended as a dusty correspondence, but as a fruitful encounter: the correspondence between content and context .The result is a great sense of overwhelm and a very low attention span. In this scenario, it is difficult for digital marketers to engage in conversations with their target…
Learning new software and methodologies is challenging. Below we explain what HubSpot’s Marketing Hub is for and why it best supports the business functions that need to use it, optimizing time and costs in managing marketing projects. Before proceeding, if you still don’t know what Inbound Marketing is , read here . By “Hub” we…
Do you remember the first days of the lockdown? One after another, appointments, events and fairs that had been scheduled for months disappeared from our diaries. Everyone was a bit disoriented. Many of the projects we were working on suddenly lost their meaning. An online competition with a trip as a prize, a team building…
In the past, marketers had to collect and manage leads manually, and while this practice was effective, it had its challenges. HubSpot CRM for Your Business. For one, it was time-consuming, making it difficult to respond quickly to inquiries, and it distracted marketers from other aspects of their personal and work lives. But with the…
Blogs allow customers to find companies through search engines; by reading educational and in-depth articles, buyers can learn more about a company, as well as the unique features of a product. Company Blog on Your Website. There are many potentials, we have summarized them in 8 practical points. Discover them all! Increase traffic to a…
Account-based marketing (ABM) is a strategy based on the collaboration between marketing and sales, whose goal is to create personalized buying experiences for certain high-value accounts. In today’s article, we will discuss the benefits of account-based marketing for b2b companies and the specific tactics you can implement in your business, examining how ABM can be…
companyIt is difficult today to clearly and radically define the b2b sales process. It is clear, however, that customers and prospects do not want to talk to salespeople. In fact, most of them will do anything to avoid having to talk to a sales representative. This has led marketing to find new ways to continue…
