Rules For Being an Online Marketer marketing

I thought about what it takes to be successful online. I started to jot down some ideas – bullet points – of traits, actions, fundamentals, and characteristics of what I have observed that successful online marketers do.This list is by no means exhaustive – it’s really more the result of a brain storming session when…

Blockchain technology in eCommerce: Benefits, challeng

Blockchain technology is emerging as a transformative force in the ever-evolving digital commerce landscape. From securing transactions to enhancing transparency, blockchain is poised to revolutionize our online business. This blog explores blockchain technology’s benefits, challenges, and real-world applications in eCommerce, providing a comprehensive understanding of its impact on the industry. Understanding blockchain technology At its…

Tracking the future: Life beyond the death of the cookie

 However, intelligent marketers won’t put off their future by relying solely on a doomed technology.  Marketers and their clients have new ways to track user behavior using more specific means. Let’s take a look at the leading methods. A brief history of cookies: When user behavior changed digital marketing Enter the mid-90s, a time when…

Chatbots and virtual assistants: Improving customer interaction

Chatbots and virtual assistants: Improving  Chatbots and virtual assistants are technologies that empower customer experiences within digital marketing. Companies are always looking for new ways to interact with customers and create effective marketing campaigns. Modern customers demand and deserve personalized experiences, which is exactly what virtual assistants and chatbots deliver. But how exactly are these…

The role of cognitive biases in digital marketing – part 2

The role of cognitive biases in digital marketing – part  Digital Marketing The role of cognitive biases in digital marketing – part 2 authorNexa dateAugust 01, 2024 Using cognitive biases for digital marketing success Grasping consumer behavior in digital marketing parallels comprehending human nature itself. As we discussed in our previous blog, human nature means…

The impact of machine learning on digital marketing optimization

The impact of machine learning on digital  The digital marketing landscape has experienced a transformative evolution over the past decade. Central to this transformation is the advent of machine learning (ML), a subset of artificial intelligence (AI) that allows systems to learn from data, identify patterns, and make decisions with minimal human intervention. As digital…

understanding-consumer-behavior-within-the-context-of

Chatbots and virtual assistants: Improving  Chatbots and virtual assistants are technologies that empower customer experiences within digital marketing. Companies are always looking for new ways to interact with customers and create effective marketing campaigns. Modern customers demand and deserve personalized experiences, which is exactly what virtual assistants and chatbots deliver. But how exactly are these…

Digital brand builders on the rise as performance-only

Digital brand builders on the rise as  Digital brand builders on the rise as performanceChange is the only constant in the digital marketing world and right now, a major shift is underway. Performance-only marketing, a practice that has underpinned the majority of online advertising strategies for decades, is dying. Taking its place is a new…

EO isn’t actually dead, but there are a few reasons why SEO might

EO isn’t actually dead but there are a few  If you use it as an amplification technique, you get the chance to rich a broader audience. There are a lot of trustworthy websites that publish syndicate content and have a large number of people that are subscribed to the newsletter and RSS feed through a…

Everybody wants to have the possibility of choic

rankings. Samuel Scott Samuel Scott Marketing speaker and tech contrarian cott The bottom line is artificial social shares don’t help in keyword ranking. In the best case scenario, you should call. yourself lucky if your account isn’t suspended Facebook is using AI to penalize spammy websites in its News Feed. 10. Keyword Density Should Be…