Passage in SEO – what is it?
Website promotion with SEO is a big job, which involves many tools. One of them is text passages. These are fragments of text that search engines, such as Google, can highlight as particularly relevant for a specific search query. Google’s algorithm update in 2020 proved that a precise passage can improve a website’s ranking. In this article, we will tell you in detail what passages are in SEO text and how they affect a website’s ranking in search results.
What is a passage of text
A passage in SEO is a fragment of text on phone number library a web page that search engines (SEs) perceive as a separate semantic unit. This can be one sentence or several sentences united by a common theme or idea. Dividing into passages helps SEs algorithms more accurately understand the content of the page and determine its relevance to search queries. The maximum length of a passage is 64 words.
Passages improve the understanding of content by search engines and, as a result, increase the ranking of the page in the search results. They are separated from each other by various signs.
Comma and dash do not divide the text into passages. Even a space plays an important role in dividing. For example, if we write “Hello. How are you?” – it will be considered one passage, since there is no space after the period.
Unlike a simple continuous flow of ako webmastera pre vás nebude žiadnym text, each passage in the text is a specifically designated position, delimited by punctuation marks or special HTML tags. It carries a complete thought or information.
How to understand that you are looking at a text passage:
- Boundaries. If there is a period, question mark or exclamation mark between parts of the text, a new passage begins here. Passages in the text can also be separated by tags, such as <p>for paragraphs or</p> <h6>for headings.</h6>
- Self-contained. Each passage should b2c fax be like a mini-story with its own beginning and end. Even if you take it out of context, it should still make sense.
- SEO importance. The text passages contain SEO keywords. This makes them important for the promotion of the page for a query in search engines.
- Formatting: Passages may be highlighted in a special way, such as bold or italic, to draw attention to key points in the text.
- Structure. Using passages helps make the text on the site more readable and structured. This makes it easier for both users and search engines to find information.
