Knowing that investigating reputation and reading reviews is an important part of the shopping journey, it becomes essential for SMEs to manage their brand image. With regard to digital security, managing reputation includes responding to comments BW Lists relat to security protocols in a way that removes doubts and conveys confidence to consumers – such an action can be carri out with the help of online review and evaluation management software . If the objective is to analyze the perception of customers in relation to the company’s security, it is worth collecting feedback through survey tools.
With regard to digital security
Responsibility for data security falls to the company Although not unanimous, most respondents to the Capterra survey believe that data protection is the responsibility of the company, as 79% of respondents said they agre with the statement “data protection Israel Email List is more the responsibility of the company than the consumer” (42% strongly agree and 37% just agree). At the same time, most respondents (73%) believe that companies have tools to prevent digital scams. Currently, online threats can be combat using vulnerability management software , cloud security software , network security systems , among others. How severe do customers see certain actions. Almost all companies respond to requests Professionals interview by Capterra were ask if, when receiving requests from their clients, they provid the requested personal information.
General Law for the Protection of Personal
Capterra data also reveals that people are willing to stop doing business if a company is the victim of a data breach: 33% would stop doing business in all environments (online and face-to-face) and 31% would stop doing business only in the online environment. Such results show that, as cases of data leaks increase, so does consumer awareness on the subject – and, consequently, the requirement for companies to comply with cybersecurity measures and not risk jeopardizing data privacy . of your customers. In September 2020, Brazil promoted a major advance in the protection of personal data and the right to privacy with the entry into force of the General Law for the Protection of Personal Data (LGPD). However, almost a year after the legislation came into force.