Starting in August 2023, a more eco-friendly model will be installed to provide proof of purchase to customers, creating a real opportunity for companies. Because the dematerialized ticket is a better experience and a universal tool to centralize invoices. But above all, it is an excellent way to enrich customer data and diversify your marketing and loyalty strategy. We explain everything in this article.
Regulations Reminder
Initially scheduled for January 1, 2023 and then for April 1, 2023, the end of the systematic printing of cash register receipts will be implemented in France from August 1, 2023. The anti-waste law for a circular economy of February 10, 2020, relating to the fight against waste and substances dangerous to health, puts an end to a practice very much in line with custom.
Most tickets are affected:
- cash register receipts produced in the sales areas
- tickets issued by vending machines;
- credit card receipts;
- coupons and promotional tickets, discounts.
SMSTo address this shortcoming, retailers have a variety of paperless solutions at their disposal: email, a message in the shopper’s banking app, or a QR code scanned at checkout.
Why should you adopt a paperless ticketing solution?
While the end-of-paper ticket has sms services many advantages (ecological, financial, data security…), it also has two major disadvantages:
- the end of systematic proof of purchase,
- the end of a direct means of communication for traders.
There is only one alternative to recreate this bond with the customer, which has disappeared, or even to strengthen it: the dematerialized ticket.
The advantages of the dematerialized receipt:
This change in purchasing behavior has many benefits.
Customer Benefits:
- Respect for the environment: The dematerialization of receipts reduces the environmental impact by reducing the consumption of paper and ink.
- Simplify transaction sms send in bulk | smsmode© leader in sms sending management: making it easier to find and retrieve receipts.
- Ease of use: A receipt directly on your mobile phone is more convenient and easier to store than a paper version.
- Data security: limiting the amount of sensitive data stored on paper.
Benefits for brands:
The end of receipt printing is also good news for businesses. You can point to the cost savings associated with purchasing paper, ink, maintenance, and printers, but the biggest opportunity for merchants is in marketing .
The adoption of the dematerialized ticket allows you to demonstrate your eco-responsible approach to communication and to comply with the AGEC law, but it is also and above all: an opportunity to acquire customer data to build customer loyalty .
Enriched database and purchase intent: stores kill two birds with one stone
SMS SMSOnce the customer has opted in, the retailer will be able to communicate much more to the customer than just a receipt, and at the same time enrich their customer database . marketing , commercial communications via , announcements of events in their store, sales, opening days, pre-sales, etc. SMS SMS is the canada email lead perfect tool for drive to store, and it goes without saying that the recipient’s number is the crucial element for communicating via !
You can also start communicating without leaving your dematerialized receipt ! Your electronic receipt can easily take on the codes of its previous physical version. Insert your offers and promotions under the purchase information and immediately create a new purchase intention !
Indeed, it is possible to use this dematerialized solution even without clear and positive consent. Regarding commercial canvassing, the CNIL indicates that “if the person contacted is already a customer and if the canvassing concerns similar products or services provided by the same company, prior consent is not required. In this case, the CNIL considers that legitimate interest may constitute a valid legal basis.
How to generate dematerialized receipts?
Some cash register software packages already offer functions for generating dematerialized cash register receipts. SMS The software processes all the information related to the transaction and there is an additional option to determine whether you want to print the receipt, send it by email or send it to the customer.
Interfaced with smsmode © services via a messaging API, the cash register software will provide the SMS instruction to send the receipt to corresponding to the entered phone number.
