Social Media – Definition. How to Use Social Media in Marketing?

According to the Gemius Social Media 2023 report, as many as 28 million Poles aged 7-75 actively use social media. Today we will show you how to use the potential of Social Media in your company’s marketing!

What are Social Media? Definition of the term!

You know that examples of social media sites include platforms such as Facebook, Instagram, Twitter, LinkedIn and TikTok. But what exactly are Social Media? Is there a specific definition of social media?

Read inspiring posts on the LUMO blog

Learn more about the benefits of Google Ads campaigns and website positioning

How to set up an Instagram account – a step-by-step guide!

How to set up a fanpage on Facebook?

As social media sites, we define all kinds of internet platforms and mobile applications that enable the exchange of information and interaction between users, and increasingly also between the user and the brand. The definition of Social Media is quite fluid. In most sites, users can comment and react to other people’s activities, share videos and photos or publish text statuses.
Social Media Marketing 2024 – the most important trends!

 

whatsapp number list is imporant market site.it is seo marketing part.Database to data is very imporant seo marketing.Database to data is information
that’s set up for easy access, management and whatsapp number list updating.It is databases store and files that contain information such as sales
transaction, customer data,financial and product information.Databases are used for storing.

 

 

The growing importance of responsible influencer marketing, an even greater share of short video forms in the overall user engagement or sales directly in social media applications, are the most important trends that await Social Media Marketing in 2024!

In the case of a multi-channel implementation of a marketing strategy, also pay attention to the use of data from Social Media to better understand your target group. Remember also about the omnichannel nature of social media itself. Internet users using them often have profiles on various portals and applications.

When considering the prospects for SoMe’s development in the next and subsequent years, remember the statistics from 2023. In the report mentioned at the beginning of the article, you can read that women are the most active in Social Media. Female users constitute 51.8% of the total. The most common users of social media sites are rural residents (36.2%), as well as people with at least secondary education (over 65% of respondents in total).

What are the types of Social Media? Facebook is not everything!

There is no clearly defined division of social media channels. However, we can distinguish 3 types of Social Media, which in the case of some sites may have common features.

Extensive social networks – traditional sites that allow building and engaging the Internet community on many levels (private and company profiles, text, video and graphic formats or groups and advertising ecosystems). We will certainly include Facebook and LinkedIn among them.

 

 

 

Networks based on the dominant content format – services and applications based mainly on one or several dominant content formats, often with a specific approach to the UX project itself, are another type of Social Media. These include, among others, TikTok (short videos), Instagram (photos and videos) or Twitter (microblogging, text) and Pinterest (inspirations).
New generation discussion networks – once traditional discussion forums, and now special services are places dedicated to discussions and asking questions. The most popular include Quora and Reddit, and many people also include the extensive Discord messenger.

Types of social media are also more niche ideas, such as mobile applications measuring sports activities with functions enabling interaction. Some also define all kinds of internet messengers as Social Media.

Social media – what opportunities do they offer your brand?

You probably have no doubt that Social Media gives your brand huge opportunities for exposure to new customers and building loyalty among your fan community. What do they offer your company?

Communication platform – social websites are a switzerland phone number powder great place to communicate your offer, values, company events or two-way communication with new and current customers.
User Generated Content – content generated by users of your products and marked by them with your brand tag is a great excuse to communicate with fans and an idea for a contest, engaging them online.
New customer service channel – Messenger and WhatsApp messengers or even a comment under a post on LinkedIn are places where you can talk to your customers and you have to be there, because the

community expects you to!

Source of analytical data – reports and statistics by lists available in various Social channels are a source of new data, thanks to which you can implement corrections to your activities, increasing the effectiveness of marketing.
Synergy of organic and paid activities – remember that Social Media is both organic traffic and the possibility of using the potential of paid advertising campaigns.

Read inspiring posts on the LUMO blog