Sustainability has never been so much in vogue in the corporate environment: either by increasing the dissemination of ESG practices or by consumer demand for sustainable products – according to a survey by Mercado Livre, between 2017 and 2020 the supply of these products in Brazil grew by 198% . In this sense, Brazilian small and medium-size companies (SMEs) seem to be following the trend and even measure the effort they employ in BW Lists sustainability through the customer’s perspective. According to the third part of the Capterra series on sustainability, 71% of Brazilian SMEs evaluate the success of their sustainable actions through consumer satisfaction. How to use technology to measure customer satisfaction? One way is to carry out online surveys using market research tools , which can even be sent via WhatsApp , so that the consumer can evaluate different aspects of your company; among them, the degree of sustainability.
Managers believe that they put into practice
Another way is to monitor online reviews using review management software . For this study, Capterra survey 305 SME leaders or owners between August 10 and 16, 2021. After customers, these companies also consider employee satisfaction (54%) and brand image (49 %) as indicative of the success of sustainable actions. Managers Honduras Email List believe that they put into practice the actions suggest by employees Most of the investments are direct towards environmental issues (70%), and among the actions, the majority promotes waste recycling (66%), follow by the implementation of software to reduce the use of paper (63%) and, third, eliminating or reducing plastic use (60%). On the other hand, the defense of diversity and inclusion in recruitment appears only in fourth position among the practices employ by SMEs.
To balance the investment
Such data is not surprising since investment in social actions (58%) is significantly behind that invest in environmental causes. However, investment in social measures cannot be ignor. Just to give you an idea, currently in Brazil: Only 30% of management positions are occup by black people Women earn 77.7% of men’s salary Only 15% of LGBT professionals address their sexual orientation or gender identity with their leadership To balance the investment in this area, in addition to promoting awareness measures to make the work environment more egalitarian, the human resources (HR) sectors can rely on the use of recruitment software to help organize selection processes without bias.
