Taboola renews its agreement with Alayans Media until 2026
By itorial Staff with No comments Digital InsightsDigital Marketing
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Taboola , a company specialising in content recommendations for the open web, announces the renewal of its agreement with Alayans Mia , the technology services hub creat to boost the digital strategy of 14 prestigious publishing groups and their more than 40 high-impact titles. These include 20minutos, La Información, local newspapers such as Heraldo and Diario de Sevilla and well-known mia such as Pronto magazine.
According to the press release
A sent to the mia on Thursday, February 1, 2024, after three years of joint work, Alayans Mia is once again betting on Taboola “to implement its most innovative technological solutions, which have already allow it to increase the time users spend on its pages, with greater recirculation of relevant content, both itorial and sponsor.”
Thanks to features like Taboola’s “ Explore More,” Alayans “has garner a high buy telemarketing lead number of additional page views throughout 2023. Specifically, in the 20minutos newspaper with “ Explore More” 85 million page views were generat from users who would otherwise have spent less time on the website and 89 million page views were generat through the organic recirculation of content carri out by the Taboola Fe itself,” it lists.
Alayans has also made use of the
Audience Exchange ” functionality with which they manag to generate up to 6 million page views since August 2023. This Taboola solution is us in an ad hoc mode by Alayans to identify its recirculation through brand content and other relat articles.
“We are pleas to continue to collaborate with Taboola to develop our businesses can take advantage of this technology digital capabilities and create relevant and engaging content for our readers.”
Pablo Rodés Arnal, managing director at Alayans
«The Alayans Group has earn a reputation in the profession by promoting quality journalism, as well as showing a firm commitment to adopting the technological resources necessary to achieve success. With the help of Taboola, they have demonstrat america email their goal of increasing the number of readers organically with the ultimate goal of maintaining a safe environment for brands and users.»
