SMS The results of the smsmode© survey on winter sales: The first (reassuring) conclusion we can draw is that sales are ahead of other promotional initiatives . The two sales periods of the year occupy the first two places on the podium (summer sales in 1 er followed closely by winter). SMS Our survey also confirms another point: the power…
What is the click-through rate? The “click-through rate” or “CTR” (Click Through Rate) is the percentage of people who clicked on a link after seeing it (clicks/impressions). SMS SMS SMS For , this statistic is derived from the number of recipients who clicked on the link in , divided by the number of people who opened ….
Starting in August 2023, a more eco-friendly model will be installed to provide proof of purchase to customers, creating a real opportunity for companies. Because the dematerialized ticket is a better experience and a universal tool to centralize invoices. But above all, it is an excellent way to enrich customer data and diversify your marketing…
Customer Journey/User Journey (Customer Journey. User Journey) refers to the entire process of interaction between a customer. And a brand from the initial understanding of the brand to the purchase of goods or services to after-sales support. And loyalty building. This process Opportunities for interaction are called touch points. The reason why the customer journey…
Calculating the LTV of a single customer is relatively easy. Assuming that Xiao Wang bought 500 cups of Starbucks lattes in his seventy years of life, each cup cost 120 yuan. And did not make other purchases at Starbucks. Then the customer lifetime value provided by Xiao Wang to Starbucks is 60,000 yuan (500 x…
LINE marketing is becoming more and more important because LINE official accounts have the following five advantages: 1. Huge and real user base: There are as many as 21 million monthly active users of LINE in Taiwan. With its wide coverage, it is easier for merchants to establish official accounts to reach potential audiences. Compared with FB…
