SMS The results of the smsmode© survey on winter sales: The first (reassuring) conclusion we can draw is that sales are ahead of other promotional initiatives . The two sales periods of the year occupy the first two places on the podium (summer sales in 1 er followed closely by winter). SMS Our survey […]
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What is the click-through rate? The “click-through rate” or “CTR” (Click Through Rate) is the percentage of people who clicked on a link after seeing it (clicks/impressions). SMS SMS SMS For , this statistic is derived from the number of recipients who clicked on the link in , divided by the […]
Starting in August 2023, a more eco-friendly model will be installed to provide proof of purchase to customers, creating a real opportunity for companies. Because the dematerialized ticket is a better experience and a universal tool to centralize invoices. But above all, it is an excellent way to enrich customer […]
Customer Journey/User Journey (Customer Journey. User Journey) refers to the entire process of interaction between a customer. And a brand from the initial understanding of the brand to the purchase of goods or services to after-sales support. And loyalty building. This process Opportunities for interaction are called touch points. The […]
Calculating the LTV of a single customer is relatively easy. Assuming that Xiao Wang bought 500 cups of Starbucks lattes in his seventy years of life, each cup cost 120 yuan. And did not make other purchases at Starbucks. Then the customer lifetime value provided by Xiao Wang to Starbucks […]
LINE marketing is becoming more and more important because LINE official accounts have the following five advantages: 1. Huge and real user base: There are as many as 21 million monthly active users of LINE in Taiwan. With its wide coverage, it is easier for merchants to establish official accounts to reach […]
Post ĉio, se granda kvanto da ligiloj estas la celo, kio malhelpas iun elekti la plej novaĵindan ideon, eĉ se ĝi havas nenion komunan kun via kliento? En 2022, ligvolumo ne plu estas la celo (aŭ ne devus esti) Dum multaj PR-profesiuloj taksis sian sukceson. A ĉirkaŭ ĉi tiu […]
La ĉefa kvalito de efika klientservo estas konata: rapideco. Neniu ŝatas devi pasigi longajn minutojn telefone aŭ senespere atendi retpoŝtan respondon dum konstante kontrolas sian enirkeston. Telefone, klientoj volas respondon ene de tri minutoj. Per retpoŝto kaj sociaj amaskomunikiloj, ili estas malfeliĉaj se ili ne ricevas respondon ene de 60 […]
