Many companies view confirmation emails as transactional. But this is completely the wrong approach. Don’t let your developers make such messages! The fact is that confirmation emails are an integral part of all email marketing campaigns. And they can bring significant benefits to your business. In this article, you will find a brief classification of…
B2B is a complex market where goods and services are expensive, there are relatively few buyers, and decisions are made after much deliberation. To expand the customer base and achieve the expected result, a digital strategy is needed. Tatyana Stepanenko, head of client projects at Aktion Marketing , explains how to develop one . Why…
Liked the site? Want to take advantage of its features, design solutions, and structure? To do this, you ned to find out what CMS is usd on this wbsite. There are several ways to view its technical base, which we will discuss in more detail. CMS Website Detector Content What is CMS detector? The CMS…
Email marketing is one of the oldest forms of digital marketing and there’s a reason for that – it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. But while email marketing may seem like a simple channel to use,…
They visited your website, read your blog posts or liked your social media posts. They filled out a form to download free material or watch your webinar . In short, they showed some kind of interest in your brand and the products/services you offer. It’s a bit like when, as a kid, a friend would tell you…
Jacobacci & Associati is an important international firm that has always supported innovation in the defense of intellectual property. From this complexity comes the need to have a brand identity that offers immediately and in a structured way a series of information. J&A Logo | EA Blog A brand, even if made of writings, must…
In the 1930s, Japanese violinist Shinichi Suzuki felt the need to create a new method of teaching musical instruments to children. The intuition was to strengthen the relationship between student – teacher – parents . Since then, the teaching system has spread throughout the world and is still expanding. Image 1 – Suzuki | EA…
2020, an odyssey in digital space. Chapter “correspondence”. Not intended as a dusty correspondence, but as a fruitful encounter: the correspondence between content and context .The result is a great sense of overwhelm and a very low attention span. In this scenario, it is difficult for digital marketers to engage in conversations with their target…
Learning new software and methodologies is challenging. Below we explain what HubSpot’s Marketing Hub is for and why it best supports the business functions that need to use it, optimizing time and costs in managing marketing projects. Before proceeding, if you still don’t know what Inbound Marketing is , read here . By “Hub” we…
Do you remember the first days of the lockdown? One after another, appointments, events and fairs that had been scheduled for months disappeared from our diaries. Everyone was a bit disoriented. Many of the projects we were working on suddenly lost their meaning. An online competition with a trip as a prize, a team building…
Account-based marketing (ABM) is a strategy based on the collaboration between marketing and sales, whose goal is to create personalized buying experiences for certain high-value accounts. In today’s article, we will discuss the benefits of account-based marketing for b2b companies and the specific tactics you can implement in your business, examining how ABM can be…
If you are a company that wants to optimize your marketing strategies, then you are in the right place! Using the “4 Levels of Marketing Problems” framework , this article will walk you through fundamental strategies that every business should know. Whether you are a growing business or an established company, these strategies will help…
