Email marketing is one of the oldest forms of digital marketing and there’s a reason for that – it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. But while email marketing may seem like […]
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They visited your website, read your blog posts or liked your social media posts. They filled out a form to download free material or watch your webinar . In short, they showed some kind of interest in your brand and the products/services you offer. It’s a bit like when, as a kid, […]
Jacobacci & Associati is an important international firm that has always supported innovation in the defense of intellectual property. From this complexity comes the need to have a brand identity that offers immediately and in a structured way a series of information. J&A Logo | EA Blog A brand, even […]
In the 1930s, Japanese violinist Shinichi Suzuki felt the need to create a new method of teaching musical instruments to children. The intuition was to strengthen the relationship between student – teacher – parents . Since then, the teaching system has spread throughout the world and is still expanding. Image […]
2020, an odyssey in digital space. Chapter “correspondence”. Not intended as a dusty correspondence, but as a fruitful encounter: the correspondence between content and context .The result is a great sense of overwhelm and a very low attention span. In this scenario, it is difficult for digital marketers to engage […]
Learning new software and methodologies is challenging. Below we explain what HubSpot’s Marketing Hub is for and why it best supports the business functions that need to use it, optimizing time and costs in managing marketing projects. Before proceeding, if you still don’t know what Inbound Marketing is , read […]
Do you remember the first days of the lockdown? One after another, appointments, events and fairs that had been scheduled for months disappeared from our diaries. Everyone was a bit disoriented. Many of the projects we were working on suddenly lost their meaning. An online competition with a trip as […]
Account-based marketing (ABM) is a strategy based on the collaboration between marketing and sales, whose goal is to create personalized buying experiences for certain high-value accounts. In today’s article, we will discuss the benefits of account-based marketing for b2b companies and the specific tactics you can implement in your business, […]
If you are a company that wants to optimize your marketing strategies, then you are in the right place! Using the “4 Levels of Marketing Problems” framework , this article will walk you through fundamental strategies that every business should know. Whether you are a growing business or an established […]
You just found it. I am Emanuela Incarbone, eCommerce Specialist and expert in digital marketing strategies and, in this in-depth analysis, I want to show you how my working method is structured, developed over many years of freelance work and thanks to which I can guide my clients’ eCommerces […]
