Your website’s performance directly impacts your brand’s credibility. It has the power to turn casual visitors into loyal customers. But your hard work goes to waste if your site remains buried deep in the search engine results page (SERP). So, your website needs to attract the attention of both users and search engines. And this…
Banners, as a form of advertising, are used not only in the online environment, but also outside the Internet. These can be stands, billboards, outdoor advertising on houses. Places for placement are chosen taking into account the maximum coverage of the target audience. This principle also applies to the Internet. Banner advertising is placed in…
Title shutterstock_ Be bold be relevant and stay on target with your content strategy and SEO goals. Resources for title selection BuzzSumo.com for social media activity around given topics/titles. UberSuggest.org for ideas on keyword groups. Google Adwords Keyword Planner to evaluate search volume. Your content marketing team At Curata we often select from multiple title…
This is no longer a new thing on Instagram, but it remains trendy. To evaluate the effectiveness of live broadcasts, pay attention to a couple of important indicators during the broadcast: number of users watching the broadcast; total number of people who joined; people’s passion. Built-in analytics functions will not help to collect statistics on…
Skay.ua contacted us when they encountered traffic drops and decreased visibility in search. To correct the situation and achieve the set goals, our specialists planned work in the following areas: improving the technical parameters of the site; expansion of semantics; improving the link profile. Next we proceeded as follows: We performed a competitor analysis and…
ChatGPT is constantly improving, and the latest multimodal update has given it a number of interesting features for image processing. He can draw and edit existing drawings, or you can ask him to create an image and then edit it, either with words or with additional materials and specifications to help him make the changes…
I wrote an article in April covering some of the arguments for and against blocking “AI bots” – at the time, particularly GPTbot and Google-Extende– and the potential consequences of doing so. If my Twitter/X fee is anything to go by, the consensus on blocking AI bots within the SEO industry seems to be very much…
Competitor analysis and niche research showed that in the working ad groups there is an intersection of different keywords, which ultimately lead to a common ad. Other shortcomings were also noticed. To eliminate these problems, we collected keywords for the search advertising campaign and approved the list with the client. We added various extensions for…
Today, the video format has not lost its power and remains one of the best tools for implementing a marketing strategy. In 2024. YouTube is the second most visited online platform in the world, second only to Google, which owns this popular media hosting. It largely works on the principle of a search engine, and…
We continue to introduce you to the updates of the largest search engine. The August Google update is aim at promoting high-quality content and reducing the positions of materials focus exclusively on SEO. Thus, the global corporation continues to implement the main principle, according to which the quality of the web resource is a priority….
In 2025, a quick launch of an e-commerce project is becoming increasingly achievable thanks to the development of technologies and tools that simplify the process of creating online stores. One effective solution is to use constructors that offer ready-made tools for creating websites. In this article from Weblium, a Ukrainian website builder, we will consider…
Among the many strategies used to reach a wider audience and increase conversions, Google Discover has recently received significant attention as the latest discovery platform to achieve these goals. This highly personalized content feed could be a game-changer for businesses trying to improve their visibility and drive traffic. It sounds great, but how do you…
