In today’s digital age, businesses are constantly seeking ways to gain a competitive edge. One of the most powerful tools at their disposal is the use of data and analytics. By leveraging data and analytics effectively, businesses can make informed decisions, drive growth, and stay ahead of the curve. In this article, we will explore…
In today’s fast-paced world, maintaining high levels of productivity and organization is essential for success. Whether you are a student, a professional, or a stay-at-home parent, staying on top of your tasks and responsibilities can help you achieve your goals and lead a more fulfilling life. In this article, we will explore the importance of…
Jacobacci & Associati is an important international firm that has always supported innovation in the defense of intellectual property. From this complexity comes the need to have a brand identity that offers immediately and in a structured way a series of information. J&A Logo | EA Blog A brand, even if made of writings, must…
In the 1930s, Japanese violinist Shinichi Suzuki felt the need to create a new method of teaching musical instruments to children. The intuition was to strengthen the relationship between student – teacher – parents . Since then, the teaching system has spread throughout the world and is still expanding. Image 1 – Suzuki | EA…
2020, an odyssey in digital space. Chapter “correspondence”. Not intended as a dusty correspondence, but as a fruitful encounter: the correspondence between content and context .The result is a great sense of overwhelm and a very low attention span. In this scenario, it is difficult for digital marketers to engage in conversations with their target…
Learning new software and methodologies is challenging. Below we explain what HubSpot’s Marketing Hub is for and why it best supports the business functions that need to use it, optimizing time and costs in managing marketing projects. Before proceeding, if you still don’t know what Inbound Marketing is , read here . By “Hub” we…
Do you remember the first days of the lockdown? One after another, appointments, events and fairs that had been scheduled for months disappeared from our diaries. Everyone was a bit disoriented. Many of the projects we were working on suddenly lost their meaning. An online competition with a trip as a prize, a team building…
Account-based marketing (ABM) is a strategy based on the collaboration between marketing and sales, whose goal is to create personalized buying experiences for certain high-value accounts. In today’s article, we will discuss the benefits of account-based marketing for b2b companies and the specific tactics you can implement in your business, examining how ABM can be…
If you are a company that wants to optimize your marketing strategies, then you are in the right place! Using the “4 Levels of Marketing Problems” framework , this article will walk you through fundamental strategies that every business should know. Whether you are a growing business or an established company, these strategies will help…
You just found it. I am Emanuela Incarbone, eCommerce Specialist and expert in digital marketing strategies and, in this in-depth analysis, I want to show you how my working method is structured, developed over many years of freelance work and thanks to which I can guide my clients’ eCommerces towards success. eCommerce Specialist I…
Do you want to capture the attention of users browsing within the Facebook App or Apps connected to the Meta ecosystem (Instagram, Messenger and WhatsApp)? Read this article carefully. Together we will discover how important it is to know the world of Ads Meta and its sophisticated algorithm, how to correctly set up a campaign,…
Today I want to talk to you about an ecommerce marketing. Case study that is truly worthy of being called such: WearMe Babywearing . For about four years I worked for this brand. That literally “took flight” . I want to talk to you about it precisely to show you that it is possible. To…
