Who said that B2C newsletters can only be advertising? E-commerce companies also send business emails . And who said B2B companies don’t send out promotional emails? Of course they do. What are the main differences between advertising and business emails ? As you know, promotional mailings should evoke emotions. And business ones? Most likely, they…
In early summer 2023, Alexey Krivoshein, co-founder of Tochno, was approache by the largest Russian telecom operator and information systems integrator in the Urals, UGMK-Telecom. The client was face with the task of hiring a marketing director . Marketing as a function did not exist in the company at that time, but the company itself…
Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more…
Many companies view confirmation emails as transactional. But this is completely the wrong approach. Don’t let your developers make such messages! The fact is that confirmation emails are an integral part of all email marketing campaigns. And they can bring significant benefits to your business. In this article, you will find a brief classification of…
Use a clear and compelling headline. The headline should grab the reader’s attention and trigger their thoughts about what they will get from reading the content.Provide quality information. Base your content on facts. Research. This will help build trust with your audience. Use examples and stories. Tell stories that help illustrate your point and make…
B2B is a complex market where goods and services are expensive, there are relatively few buyers, and decisions are made after much deliberation. To expand the customer base and achieve the expected result, a digital strategy is needed. Tatyana Stepanenko, head of client projects at Aktion Marketing , explains how to develop one . Why…
Liked the site? Want to take advantage of its features, design solutions, and structure? To do this, you ned to find out what CMS is usd on this wbsite. There are several ways to view its technical base, which we will discuss in more detail. CMS Website Detector Content What is CMS detector? The CMS…
Email marketing is one of the oldest forms of digital marketing and there’s a reason for that – it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. But while email marketing may seem like a simple channel to use,…
