Kateryna Didyk , marketer, practicing targetologist and SMM specialist, founder of the Business 2 Marketing agency, explained with examples how to find the necessary audience for targeted advertising. Finding the right audience is a key component of successful targeting From the beginning, let’s figure out what kind of audiences there are? Broad – the choice of…
“The big gap” – this is what finally happened on February 24, 2022 in the previously joint Russian-Ukrainian marketing space. It was sharp and painful, like tearing through living tissue interlaced with capillaries. There could be no customers/employers and clients/employees from Russia. How could there not be common platforms for sharing experiences, courses, conferences, etc….
Marketing has changed significantly in the ever-evolving digital era of today. For digital marketers, this change has highlighted the urgent need for a broad skill set. It also necessitated a thorough understanding of platforms and technologies. Understanding SEO, analytics, and other technical concepts is unquestionably essential, but that only solves half the problem. Along with…
