Lead generation

As with any marketing strategy, it is essential to have a clear idea of ​​the business objective you want to achieve and consequently study a detailed strategic plan that can lead to the achievement of the desired result. At this stage, it is therefore necessary to know specific objectives, the ideal buyer persona and evaluate which social platforms…

But which social media platform should you establish your online presence on? There are several, and each offers opportunities and tools for businesses that want to engage with their target audience and generate conversions.  Choosing the right platform can make or break the success of your Social Selling strategy. As we at Factory Communication always say, it is important…

In recent years, Influencer Marketing has established itself as one of the most effective marketing strategies, becoming a fundamental pillar for companies looking to launch new products and strengthen their presence on social channels. This form of marketing, which harnesses the persuasive power of influencers—real people with significant online followings—is redefining the way brands interact with their…

  So, take into account  Facebook insights : thanks to this fantastic tool you can obtain demographic data and data on the purchasing behaviors of your page’s fans. If you are completely new to  Facebook Ads  and want to know more, hurry up and read our guide. To create your buyer personas you will need  every little detail  that makes…