When doing this analysis, ask yourself the

For all these reasons, it is essential to understand your competitors’ positioning using a competitive matrix. This will allow you to learn how to stand out and build a solid reputation in the eyes of consumers. By differentiating yourself from the competition, you will improve your brand awareness. This will also justify the price of…

Found an idea you like

That said, most people prefer to go to a professional trainer, with qualifications and experience. They will want to be confident in your ability to work with their animals and correct any behavioural issues, so it may be worth taking some training as a dog trainer before you start.   Starting a Pet Business  Great….

The second-hand goods resale industry is huge

Packer Shoes , a US-based Shopify merchant, started as a small neighborhood store selling custom shoes. The company has grown from its humble beginnings in , largely thanks to its omnichannel approach. Today, in addition to reselling sneakers from major brands like Adidas, Packer Shoes also offers its own styles internationally.   Packer Shoes Home…

What Are the Most Effective Digital Marketing Strategies?

Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more…

The Ultimate Email Marketing Guide for Beginners

Email marketing is one of the oldest forms of digital marketing and there’s a reason for that – it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. But while email marketing may seem like a simple channel to use,…

There is a brand that is also a logo an acronym and a caption

Jacobacci & Associati is an important international firm that has always supported innovation in the defense of intellectual property. From this complexity comes the need to have a brand identity that offers immediately and in a structured way a series of information. J&A Logo | EA Blog A brand, even if made of writings, must…

Marketing Consulting: Strategies Every Business Should Know

If you are a company that wants to optimize your marketing strategies, then you are in the right place! Using the “4 Levels of Marketing Problems” framework , this article will walk you through fundamental strategies that every business should know. Whether you are a growing business or an established company, these strategies will help…