IAB Spain updates the ‘Sustainable Digital Advertising Guide 2024’, which it presents at the 2024 Sustainability Conference

By itorial Staff with No comments Digital insightsDigital Marketing Share this content IAB Spain , the advertising, marketing and digital communication association in Spain, held today, Wnesday, May 8, the Sustainability Conference 2024, sponsor by Adevinta . During the conference, the update of the Sustainable Digital Advertising Guide 2024 was present , a project l…

SAMY Alliance presents CAOS, a methodology to “analyze the true effectiveness” of Community Management

by Editorial Staff with No comments Digital MarketingSocial networks Share this content SAMY Alliance , an alliance of agencies specializing in digital marketing and communication present in more than 15 markets, launches its latest study in which it presents its own methodology to “analyze the true effectiveness of community management (Community Management or CM) and…

Time for a glass of wine? Something positive happens when a couple drinks alcohol together for a long time

They looked at more than 4,600 couples who participated in a long-term study of American people over 50, who filled out a questionnaire every two years, asking them to indicate, among other things, how much alcohol they drank per week And something remarkable emerged. “We found that couples who drank alcohol in the past three…

Microplastics are found metres deep in the soil – a major concern for archaeologists

Microplastics are small plastic particles ranging from 1 μm to 5 mm and are now everywhere. In our food, in our care products. They end up in the environment, among other things, because larger plastic pieces slowly break down, but also through the emission of textile fibers and the use of plastic in cosmetics. This…

Dynamic Professional Email List for

In today’s data-driven world, artificial intelligence (AI) has revolutionized marketing strategies. AI-powered tools can analyze vast amounts of customer data to create highly personalized campaigns that resonate with individuals. By understanding customer preferences, demographics, and behavior, businesses can tailor their messages to maximize engagement and conversion rates. Building Strong Partnerships for Growth Dynamic Professional Email…

Targeted Email List for Professional

LinkedIn offers a plethora of industry-specific groups that can be a goldmine for targeted email lists. Join groups related to your field and actively participate in discussions. Over time, you’ll build relationships and gain access to a list of professionals who share your interests.  Event Attendees and Speakers Conferences, webinars, and industry events are excellent…

Curated Email List for Effective

In today’s digital age, email marketing remains a highly effective tool for reaching out to potential customers. However, the key to success lies in having a well-curated email list. A targeted list ensures that your messages reach the right people, increasing the likelihood of conversions and ROI. Industry-Specific Email Lists When crafting an effective email…

Provide discounts on medical conferences

Healthcare professionals, including doctors, nurses, pharmacists, and dentists, are a highly engaged target audience for many businesses. They are constantly seeking new products, services, and information to improve patient care. New product launches: Introduce innovative medical devices, pharmaceuticals, or software solutions. Educational content: Share articles, webinars, or whitepapers on industry trends, best practices, and continuing…

Strategies to improve contactability in your call center

In any marketing campaign worth its salt, the contactability formula must be used , among others, to determine its success. Previously, we told you what contactability is and how its formula is calculated. Today, we investigate the techniques used to improve this metric. Improving contactability will allow you, if you have a quality product, to…

Types of clients in your geomarketing strategy

In an increasingly competitive market, it is necessary to have more and more information in order to launch effective campaigns . A while ago we talked about geomarketing , a technique that is becoming popular in all types of companies worldwide. It is no longer enough to reach people; it is necessary to do so…

Everything you need to know about unilateral divorce

The start of the unilateral divorce process usually begins with the filing of an application with the civil registry officer . At this stage, it is essential to have the proper advice of a lawyer specializing in family law . This professional provides legal guidance and represents the interests of his client at all times….