Commerce is one of the fastest growing segments in marketing and retail. Thanks to the easily accessible internet and the development of digital technologies, this market is showing exponential growth. Online retail revenue is projected to reach $5.545 billion in 2022. Brands and e-commerce customers are closer than ever. But we all know that the…
Use a clear and compelling headline. The headline should grab the reader’s attention and trigger their thoughts about what they will get from reading the content.Provide quality information. Base your content on facts. Research. This will help build trust with your audience. Use examples and stories. Tell stories that help illustrate your point and make…
Combining UX (User Experience) and SEO (Search Engine Optimization) can seem like a daunting task, but with the right best practices, you can create a seamless, effective, and user-friendly digital experience. Here are some effective and proven tips to get you on the right track: 1. Pay special attention to mobile responsiveness Since a significant…
For some reason, every time the phrase “marketing automation” is heard, the movie “Transformers” with Shia LaBeouf and Megan Fox comes to mind. I can immediately imagine the Autobots doing all the marketing – that would be really cool. But today we’re not talking about robots from Cybertron. Instead, let’s talk about how marketing automation,…
