The numbers back up this statement, as 68 percent of all online experiences start with a search engine. Also, B2B marketers overwhelmingly (61 percent) say that SEO marketing generates more traffic than other methods.
One of the primary challenges of SEO, though, is keeping up with Google’s algorithm updates.
As you probably know, Google dominates the market, with over 90 percent of all searches starting on its platform.
No other search engine comes close, and that figure is unlikely to change anytime soon.
So, what can you do as a business or agency that needs to stay up-to-date with algorithms and SEO best practices?
Fortunately, tons of blogs and websites are dedicated to SEO, so all you have to do is follow them.
Why Follow an SEO Agency Blog?
If you’re new to the world of SEO, following top-tier blogs can give you valuable insight into things like:
Algorithm Updates – Google keeps calling lists its algorithm a closely-guarded secret. However, the company does provide some general information about these updates when they occur. Agency blogs can digest this information so you can turn the programming into actionable steps.
Keyword and Search Trends – How people use search engines today is much different than how they did a few years ago. Also, the types of keywords your clients want to rank for may shift and adapt based on people’s needs. Reading these blogs can help you understand where the next trend is coming from so you can get ahead of it.
Top 8 SEO Agency Blogs
Neil Patel has been writing his blog since 2005, so he has almost two decades of experience and insight.
This blog isn’t just focused BW Lists on SEO, either – he does deep dives into a wide variety of marketing topics.
What we like about Patel’s blog is that he breaks down. Each concept into more understandable terms.
So, instead of hitting you with a bunch of jargon and expecting you to know what he’s saying, Patel keeps it simple.