Once you’ve set up your first Google Ad campaign, you can access all kinds of analytical tools to ensure you’re getting the most mileage from your ad.
The primary option is Google Analytics, but you can also incorporate conversion tracking and Urchin Tracking Module (UTM) codes.
These secondary tools tell you how well your ad is converting and which elements helped convert new leads.
This data can help you refine your campaigns so you’re getting the best ROI possible.
Understanding Google Ad Manager
This marketplace only works for Display ads, which we’ll get into more in the next section.
The way Ad Manager works is that you can access a wider. Audience pool by connecting with these publishing sites.
However, to ensure that your phone list ads make it onto these sites, you must bid in the Ad Manager auction. The auction process is a bit complicated, but the gist is that the more you bid, the more likely you’ll get seen on more sites.
The great thing about Google Ad Manager is that it’s an easy way to expand your outreach without having to do a ton of detailed research and legwork yourself.
Types of Google Ads
When you search for something, you’ll see paid ads in the top results. Sometimes, there may be a single ad at the top of a results page.
Usually, though, there are several, and Google determines how they’re ranked. Because ad revenue is a major stream for Google, the site prioritizes these ads over organic search results.
Considering that the top result BW Lists often gets up to 34 percent of search traffic, it pays to be in that golden position.
By comparison, number two only gets around 15 percent of traffic, and the numbers shrink incrementally from there.
