One of the centennial brand’s recent actions was the inclusion of the term “Pharmácias” in its name, as it was written in the old days, to reinforce the company’s history and the tradition of its products . History of Granado Pharmacies told in an animation ( Source ) It is important to note that, in recent years, Granado’s narrative has includ a heterogeneous and contemporary target audience in its communication. With the launch of new product BW Lists lines –today there are more than 800–, the brand also invest in the creation of concept or itinerant stores, spread across different addresses in the country. In addition, there is also collaboration with other younger brands, such as Eva, from Grupo Reserva. With this, Granado expand its audience, showing that it was not just a “grandfather’s powder” brand.
Granado Pharmacies told in an animation
Sophisticat brand that is capable of renewing itself even with a centenary trajectory. What criteria should be follow to tell the brand narrative? If this is your first brand storytelling strategy, it’s important to follow a few key steps. First of all, keep in mind what goals you want to achieve. Thus, you will have a focus and your communication Bermuda Email List will be direct to it. Also, you should never forget who you are addressing. Your audience is just as important as the message you want to convey. At this point, choose a story related to your brand and develop it over time. It is important to establish a constant narrative, through coordinated and interconnected contents.
With the launch of new product lines
In this way, there will be a narrative thread and a series of contents consistent with the message you want to convey. Remember to be authentic, inspiring and emphasize the values that your company carries and believes in. Through stories of this type, you will be able to stand out from the competition and remain engraved in the minds and hearts of your customers and potential customers. This is a particularly relevant technology for giving life to an empty property or for developers who intend to show how a development will look when completed. Although the percentage of people who used this technology is not high (34%), most respondents (61%) showed interest in using it to improve the experience of visiting a property in person.
