A simple SEO action plan, on the other hand, can include several activities. but without them being integrated into a defined strategy and with a clear objective. A series of on-page optimizations, technical corrections, content strategy, link building and SEO reporting.
Let’s continue talking about it in today’s article. You can move on to the topic you prefer by clicking on the dedicated title.
Quick links
Why is it time to start a structured SEO strategy?
The 10 tips to get results right away
Start getting results from the strategy right away!
New Call-to-action
Why is it time to start a structured SEO strategy?
A Search Engine Optimization strategy aims to improve the positioning of the company website. For any existing keyword for which the company wants to position itself, precisely, on search engines.
Starting this ambitious plan is essential to increase awareness and the influence of SEO within the organization. From here you can start to:
expand the number of organic keywords through content marketing
fix any website bugs that could negatively impact page loading times and user experience
increase the number of backlinks from high-quality domains to the site, as a result of excellent search engine rankings
improve organic traffic and site conversions
So where to start? Here are 10 tips to start and improve your SEO strategy right away, setting achievable goals.
The 10 tips to get results right away
Let’s move on to the best practices that will allow your site to improve its SEO.
1) Perform a site analysis to identify technical and on-page problems
The best activity to start with to start an SEO strategy is a crawl of the company website – or, to simplify, a scan – to check if there are any problems that need to be fixed to maximize SEO visibility.
HubSpot offers its users the ability to crawl your site: a site audit is a good place to start, but it can take a long time to complete, which is why it is recommended, in the meantime, to continue in parallel with the other tips for improving SEO.
2) Evaluate the SEO strategies of competitors
This is a crucial aspect, often overlooked, at least in the early stages of the process.
Analyzing the SEO strategies of competitors will help you set realistic goals for your website. After completing this action, you can have an idea of the keywords that are most important to competing companies. These are some of the search terms that the company will also want to compete for, optimizing the key pages of the site. This phase can also be considered a scouting and market analysis activity.
Once you have identified the keywords for which the competitor sites are ranking best, it is time to ask yourself why.
In addition to performing an audit of the keywords for which competitors are ranking well and there is room for improvement, it is also a good idea to examine the types of content they regularly produce. Here are some questions to ask about your company:
Does it have a blog?
How much content does it publish daily, weekly, or monthly?
How does it share its expertise?
These simple questions can be a starting point for guiding your company’s SEO roadmap.
3) Create SEO goals and align teams
While there are SEO professionals who specialize in achieving business goals through organic search optimization, SEO is a team effort. A good strategy requires the involvement of web developers, content teams, and sales, as specialists often straddle the various teams.
For example, you may need to work with your editorial team to create a blog post that was inspired by data-driven research, and with your web development team to create the page. Or, after conducting your SEO audit, you may find that you need the assistance of your site developers to step in to resolve technical issues.
As mentioned above
SEO is a research-intensive activity; the advice is to thoroughly investigate the strategies of the competitors before aligning with the different teams. Not only that: it is good to be able to frame the details relating to the optimization of the site, always aligning with the teams, in order to gather more insights and ideas to increase the leadership of the brand.
We have numerous databases that may be of use to you. If you want to take telemarketing data of any country then you can purchase from us. We have telemarketing data of all countries. We sell telemarketing data for all how to build telemarketing data countries including Ghana, Greece, Honduras, Bosnia. If you want, you can buy telemarketing data from us and use it in your business. We try to provide accurate data.
4) Create an effort/impact matrix
Now that the research phases of your SEO strategy have been completed, you are at a good point to create a detailed list of all the tasks that need to telegram materials be completed. These can include on-page technical fixes resulting from the audit carried out at the beginning of the process, optimizing the blog posts to be written, updating existing site pages – both from a content and UX perspective.
The advice for outlining these steps is to create an impact-effort diagram that organizes each item.
No one knows the company better than those afb directory who work there, so the effort required to complete each task must be carefully weighed according to the effort required and the resources available. Sometimes finding the internal resources to write and publish new content can be a greater commitment than, for example, delegating these tasks to a specialized SEO agency.
Whatever the tasks, an impact-effort matrix can help organize SEO in a constructive and intelligent way.
5) Review meta title and meta description
Meta title and meta description are metadata – precisely – recorded in the source code of the web page. Although they are not visible on the site, they are visible on search engines and, therefore, must meet SEO requirements to contribute to positioning.
In fact, search engines scan these elements to match searches to the keywords used.
The meta title is a text that recalls the topic of the page, while the meta description is a summary of the page in a few characters.
Very often, performing a scan of the site highlights SEO problems that – it is very likely – you were not aware of before. A starting point for initiating SEO actions is precisely the review of meta titles and meta descriptions.
In addition to being elements that search engines take into consideration to decide how to classify a page in relation to its relevance for a given keyword, they are also read by users and therefore play a key role in arousing curiosity to read and open the page.
SEO strategy
If your meta titles have never been optimized, the best practice is to manually review all of your main pages to ensure they are optimized for the keywords you want to rank for each page. Once you have done your keyword research and determined what your main page meta titles should be, it is relatively easy to update them in your CMS or website backend.
