The ultimate link building glossary!
The landscape of online marketing is growing steadily. People are increasingly aware of what search engines love and what the algorithms of Google and Bing hate. If you have only just entered the world of online marketing, you may have heard quite a few terms that raise questions. In this blog, we will try to explain as best we can what the individual link building terms mean, so that you will soon know better what to look out for when carrying out link building .
Link building terms
Linkbuilding terms are plentiful, which makes it easy for us to write a Dikke van Dale for linkbuilding. To keep it clear, we have placed all linkbuilding terms in alphabetical order. That saves a lot of searching!
Anchors: The anchor is the clickable piece of text that forms the actual link. For example, in this sentence, ” link building” is the anchor.
Money anchor: an anchor that is meant to sell. For example: ‘buy this laptop’, with a link to a random electronics website.
Neutral anchor: anchors that do not specifically use a keyword, but simply use a link or text such as ‘this website’.
Exact match keyword: an anchor text that exactly describes the main keyword of a page. For example, an anchor text such as ‘Apple Macbook’, for a link to a product page of Apple Macbooks. Especially these keywords are a no-go in the eyes of Google and you have to be very careful with them.
Backlinks: a link placed on an external website that refers to your page.
Broken links: A link that points to a broken page; a 404 page, a redirect, or a server error.
Crawler: A search engine algorithm that scans and (possibly) indexes all pages.
Disavow Tool: Sometimes you may have telegram database users list extreme spam links that you did not create yourself. If you are unable to remove these links, they can be disavowed. This means that Google will ignore them when indexing your website.
External links: An external link is a synonym for a backlink
Internal links: all links within your own page that refer to other pages on your website.
Quality link building: link building that focuses on collecting backlinks with a high link value on external pages that are relevant to your 6 ikoniskas mārketinga kampaņas un kāpēc tās bija populāras product or service.
Quantitative link building: link building aimed at increasing the number of referring domains.
Referring Domains: Referring domains aleart news are the actual websites that place your links. W
Link building at Traffic Today
Now that you have a better understanding of what all the link building terms mean, it is time to get started. Traffic Today is happy to help you with this! Do you want to know more about link building or are you curious about what other services we offer? Then feel free to click on one of the internal links. If you pay close attention to this blog, you will know exactly where to click now.
