How to choose a marketplace for your company?

How to choose a marketplace for your company? With different marketplace companies operating in the country, the process of defining a partner can be confusing. That’s why it’s important to act strategically and spend time researching candidates. Below  BW Lists we have selected some steps that can help your company in the decision. 1- Type of marketplace Consider the type of product you market. If it’s a niche item, it’s worth looking for a platform focused on that market – they tend to attract more targeted consumers, which can generate a higher profit margin. If your catalog is wide, it is worth opting for a generalist option, which will allow you to have a greater reach among consumers and this can increase sales volume.

Type of marketplace Consider the type

Marketplace Audience Another very important aspect during this choice is the analysis of the marketplace’s target audience, as each one attracts different audiences and this can influence the type of product that will be sold on the platform. Amazon can attract consumers who value fast delivery, while Magalu can attract customers who Cape Verde B2B List value traditional brands in the Brazilian market. Therefore, analyze advertising campaigns and brand language to find the marketplace that resonates with your business. 3. Commission rate It is also necessary to evaluate the costs charged by the marketplace. The most common is that platforms charge a commission fee on each sale made by the partner store, which varies according to the marketplace (currently, in the market, it is around 10% to 16%).

Amazon can attract consumers

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Also, there are companies where the commission rate varies according to the product category. Many marketplaces also charge a flat fee for each item sold – on average, somewhere between R$3.00 and R$5.00. 4. Logistic service Marketplace companies often offer a complementary delivery or storage service for goods, for a fee. Hiring this service means that the merchant will transfer the responsibility for delivering the products sold to the marketplace, which can help manage the online operation. These logistics services have resources such as merchandise tracking, reverse logistics and incident handling.

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