Invitation to Magalu’s Black Friday Live Invitation to Magalu’s Black Friday Live ( Source ) The company is still working on improving the TikTok Shopping functionality , which lets you add links to a product page or create a catalog listing. To run a live shopping campaign, it is possible to use the live function of the application, called TikTok Live. Through it, in addition to broadcasting, the user can share promotional information in text BW Lists during the event, insert links to a specific product through the biography of a participating influencer, for example, or use the replay feature (available for 90 days) to generate greater visibility for your products. Integration with Shopify It was in August 2021 that TikTok joined Shopify , a platform aimed at creating online stores for product sales.
Transmission of secure information
The partnership between the companies allows merchants with a Shopify account to promote and sell their products on their company profile on TikTok. Users can benefit from various functionalities such as: Creation of marketing campaigns, allowing companies to make native videos for sharing; TikTok ad campaign management from your Burkina Faso Email List Shopify control panel; Integration of a link to the Shopify store; TikTok to Shopify conversion tracking; Transmission of secure information to adapt TikTok ads to the target audience based on conversion rates. It is worth emphasizing that TikTok is always testing new tools. Last year, for example, the video platform announced a new step: the integration of a “Buy now” button in video ads. Tested by the Levi’s brand (content in English), the purpose of this feature is to allow you to purchase products directly via a video.
Creation of marketing campaigns
To favor the growth of online sales, a multichannel sales strategy can help capture new customers on different platforms, including social networks. Multichannel e-commerce software can help your company manage and optimize its sales and campaigns on different platforms, having a centralization that groups all campaign information. Although, Advertising resources based on interactive action The app has classic promotional functionalities similar to those offered by other social networking platforms. There are advertising options that allow users to be redirected to a website from a clickable link at the bottom of a video.