Email marketing is one of the most profitable areas where businesses can consistently engage customers and generate leads.81%Small and medium-sized businesses that rely on email marketing as their primary customer acquisition channel.
Email segmentation is one of the main strategies businesses use to improve their email metricsReduce bounce rate, increase engagement and open rates. What are the main benefits that email segmentation provides? – Personalization of emails.
In this article, we’ll discuss email segmentation whatsapp marketing service and how you can start implementing this method in your email marketing strategy. We’ll discuss many examples of how you can segment your contact lists and even provide real-life examples at the same time.
What is Email Segmentation
Email segmentation is simply the classification of your existing email contacts into unique sets of groups based on specific criteria that you define.
This is an excellent strategyOnline Lead Generationand reduce retention losses.
Compared to other email strategies, segmented emails are in the same league as targeted and triggered campaigns in improving email metrics, as these three combined account for nearly 10% of77% return on company investmentIn email campaigns.
Not convinced? How about the fact that the the 8-step guide to creating awesome video content that converts same goes for segmented email marketing campaigns?Open rate increased by 14.31% and click rate increased by 100.95%Compared to a non-segmented email campaign.
There’s nothing magical about it either. It’s a relatively simple concept. A personalized and segmented email campaign that’s relevant to your contacts in some way is much better than an email that’s not relevant to their situation at all.
Segmenting your contact list also makes it easier to understand and better understand what your target market is about. From this, you can quickly start implementing accurate content and messaging that is relevant to certain groups of your target market to better relate to their individual characteristics.
How to Get Started with Email Segmentation
Now, if you have a lot of existing contacts and malaysia data you’re already wondering how to start segmenting lists of hundreds or thousands of contacts, then don’t worry. List segmentation is a growing and evolving strategy that can scale quickly once you get started.
However, even though segmentation is effective, not many marketers use it in their email marketing strategy. They often overlook it as a viable strategy to improve email metrics. Here are some tools you can use and some best practices you should keep in mind.
