What is Google Tag Manager and how important is it for SEO?

Today on the SEOlogy blog we will talk about a fundamental tool for all SEO positioning strategies. In this article you will find out what Google Tag Manager is, what it is used for, how to configure it, what its most important advantages are and some usage tips that will surely be very useful to you.

What is GTM?

If you are wondering what Google Tag Manager is, the best answer is given by the platform itself when it tells us that it is a “Tag Management System” (TMS, Tag Manager System).

Its function, then, is the same as that of a CMS, but it also provides you with an interface in which you can create, configure and track all the tags that the site needs.

This means that it is no longer necessary to manually write each label in a code, but rather this can be done in a simple and intuitive way using this interface.

What are tags in GTM?

hese are small lines how to build telemarketing data of code that are inserted into our site configuration to collect specific information, such as the time spent on the site , the amount of scrolling, the number of clicks…

Therefore, if we did not use GTM, we would have to add each tag manually.

Google Tag Manager: What is it for?

GTM allows you to manage data collection codes. So, you only need to manually add the first one, the Google Tag Manager one. From then on, all tags will be configured from the interface.

Google Tag Manager: How does it work?

Each platform has its own vocabulary that you need to familiarize yourself with in order to use it quickly and effectively. That’s why we’ll explain the three basic concepts that will help us answer the question: what is Google Tag Manager?: tags, triggers, and variables.

Google Tag Manager Tags

Tags, in very simple words, are pieces of code.

For example, Google Analytics uses tags to trano hazo ary fanamboarana vatohara collect information about user behavior on websites. Google Tag Manager allows you to manipulate these tags easily, without having to write code.

Each trigger can carry filters, so that they only activate the tags in certain increasingly specific cases.

Tag Manager Variables

Variables in Google Tag Manager are values ​​that precisely define what a tag or trigger should do.

For triggers, variables tell you when to tell the tag to fire, while for labels, variables define what exact data to collect.

Integrated variables

Built-in variables are those that Google Tag Manager can define automatically, as it detects recognizable code fragments.

User defined variables

Custom variables use any value you choose, which can be numeric, a string name, or a group of URLs. Advantages of Google Tag Manager

Here we tell you the three great advantages of using GTM:

• Simplified tag management: GTM provides afb directory an easy-to-use graphical interface that allows users to add and manage tags without having to modify the website source code. This can save time and resources by allowing users to update and add tags more efficiently.
• Flexibility and Customization: GTM allows users to add custom tags and third-party code snippets, allowing them to track and analyze user behavior on their website more effectively. Additionally, GTM offers a wide variety of predefined templates for common tags, making it easy to implement them. Additionally, GTM’s advanced settings allow users to add tags asynchronously, which can further reduce the impact on site performance.

Tag Manager Extensions

There are two Google Chrome extensions that will help us make this process much easier: Tag Assistant and GTM Debug.

Tag Assistant and GTM Debug are diagnostic and troubleshooting tools provided by Google to help Google Tag Manager users verify whether their tags are working properly and to troubleshoot implementation issues.

GTM Debug: This is a built-in feature of Google Tag Manager that allows users to see detailed information about how their tags are executing. Additionally, GTM Debug also shows detailed debugging.