This is because almost all respondents (99%) said they would take a tour via virtual reality if the modality was available when visiting an apartment. What is a virtual reality tour? Virtual reality (VR) allows potential buyers or renters to take a digital tour of the property as if they were physically present in the space. In virtual reality, special BW Lists equipment is used (VR glasses) which, through sensors and integrated cameras, are capable of generating three-dimensional images and realistic sounds in a physical environment. The technology allows buyers or renters to see a more realistic representation of a property, either from their own home or through the real estate agency. With this immersive experience, it is also possible to visualize how each environment would look with the furniture.
The technology allows buyers or renters
According to information from an online real estate agency, decorated properties are more capable of converting sales . Although with many enthusiasts, the technology seems not to be so common among Brazilian real estate agencies: only 28% of respondents took this type of tour during their process of buying or renting real estate. The Capterra study Australian Email Lists indicates that there is variation in purchasing power among people who take the virtual reality tour; the lower the wage income, the lower the chance of the consumer having carried out this type of virtual visit. Because it is a state-of-the-art technology, which requires the use of special equipment and high-quality material (such as high-resolution videos), many real estate agencies may reserve it for high-end properties that, in some cases, are still on the plant.
The Capterra study indicates
It is worth mentioning that there is an advantage in offering it: of the people who took the virtual reality tour, 9 out of 10 classified the experience as very useful. Then, 76% of people also highlighted that the tour helped a lot in the decision to visit the apartment in person, and the same percentage believe that the virtual reality tour greatly facilitates the decision to make an offer on a property. On the virtual reality tour, most used real estate VR glasses As shown in the chart above, real estate agencies looking to invest in technology must also make sure they invest in the right equipment to create truly immersive and quality experiences.
