In order to drive more sales and website traffic, most brands use email newsletters to send information about their brands and product discounts to customers and other potential customers. As a marketing tool, it allows you to interact directly with potential customers and increase the interactivity between your brand and customers through one-on-one communication.
Although email is a communication channel used by almost every consumer. But as of 2021, as many as 320 billion emails are sent and received every day , and consumers’ email inboxes are flooded with various marketing emails every day. So in order to stand out in a fiercely competitive market, how should merchants attract consumers’ attention?
To connect with customers, brands must start from the consumer’s perspective. With the popularity of communication software (such as whatsapp marketing service, Telegram and other channels), many brands have begun to turn to conversational marketing to interact with customers. WhatsApp is the world’s most popular instant messaging platform with more than 2 billion active users. Not only can it gain consumers’ attention more effectively, it is also a good platform for marketing and brand image building.
Extended reading: 4 Steps to Conversational Marketing: Use WhatsApp Chatbot to Quickly Increase Conversion Rates
What is WhatsApp Newsletter?
In the past, newsletters were a form of email marketing. It allows marketers to send promotional messages to potential customers’ inboxes and drive sales and website traffic through engaging content.
However, with the rise of instant messaging software, e-newsletter marketing is no longer limited to email, but can also be carried out through channels such as WhatsApp. Like traditional email newsletters, WhatsApp newsletter content can include:
- special promotion
- Member discounts
- new products
- Picture or video
But the difference between them is that each WhatsApp email can only contain one message.
To effectively push WhatsApp newsletters, books to learn to write: advice from writers, you need to use the WhatsApp broadcast function. The sender only needs to add the contacts to the broadcast list and compose the message content, and then use WhatsApp to send a large number of messages to the contacts in the list at once. However, when the contact receives the message, they will not know that they have been added to the broadcast list, creating one-to-one interaction.
Further reading: WhatsApp Broadcast broadcast tips to effectively increase customer attention
Do WhatsApp newsletters really work?
According to data, more than half of WhatsApp users check WhatsApp at least once a day. And the reading rate can even be as high as 98% . As many as 54% of consumers said they prefer to use thailand data WhatsApp to track orders and logistics status. As well as reminders for appointments or lectures (50%), discounts (43%), etc. This means that promoting through WhatsApp not only makes it easier for consumers to see your brand. But is also more likely to boost sales and improve customer satisfaction.
Compared with other channels, WhatsApp is a channel that most consumers trust and rely on. Since it is primarily a channel for users to communicate in real time. Users are more likely to click on content from merchants than email users. If your brand or online store has already opened a WhatsApp account. I believe you will encounter situations where customers take the initiative to inquire or request information from you from time to time.
Taking VIMOS’s education center customers as an example, the acceptance rate for courses promoted through email is only 20%. But after I started using WhatsApp and started promoting, after proactively sending 1,743 broadcast messages. WhatsApp received 1,311 views, with an open rate of 75.2%. The previous use of email promotion increased the reading rate by nearly 3 times!
Extended reading: Customer success story: How the Gifted Education Center used WhatsApp API to reduce customer service burden and create a 75% open rate (Open Rate)
In addition, merchants can also use WhatsApp broadcasts to send shopping cart unchecked reminders and encourage them to check out through discounts or gifts. Reducing the problem of abandoned shopping carts. Merchants can achieve the best marketing results through WhatsApp marketing.
