So, if you want to learn more about promoting your content on YouTube and increasing brand awareness, this article will be your ultimate guide to action.
Step 1: Start with YouTube Keyword Research
It would seem that keyword search is special database only necessary for website promotion. But this principle is also applicable to video content promotion. Note that users search for certain videos by entering a query in the search bar. So you can’t do without selecting keywords.
Perform a search for target keywords
YouTube video SEO starts with thorough research and keyword research. At this stage, you need to find the most relevant keywords for your niche, as well as select queries that users typically use when searching for a product or service similar to yours.
One of the most reliable tools for this job is Google Keyword Planner. This tool provides hundreds of keyword ideas along with their competitiveness scores based on the queries you enter.
Find out what’s trending
Another way to fill your keyword list with powerful target phrases and get an idea of search trends in your industry is to use the autocomplete feature. This method is very useful because it allows you to collect keywords that people use most often on the media hosting site.
You can look at the most popular videos similar to yours and copy the keywords they are optimized for. Knowing what is already out there will help you find a unique idea for new content.
Another tool for analyzing search trends and comparing keywords by their popularity is Google Trends. To find YouTube trending data. Switch from the Web Search option to YouTube Search.
In addition to the fact that the tool gives you an idea of what is currently fashionable in your niche. You will see how the monthly number of search queries changes over time, and evaluate the popularity of keywords in a certain geographic area. You cannot do without the help of this service if you already have a list of keywords, but you want to compare them by popularity. With this service, YouTube SEO promotion will become more effective.
Prepare keys for future video
We have already noted that videos appear how to write an seo-optimized url? on Google results pages for specific keywords. In fact, almost 40% of traffic on the media platform is generated from organic search. Therefore, SEO for YouTube using selected keywords significantly increases your chances of success and a high position in Google search results.
To display a video in Google search, work usb directory in Rank Tracker, Ahrefs, Serpstat or similar services. Enter the keywords and see if the video is on the results pages. This way you will find the queries for which the video will be shown in organic search results.
Step 2: Optimize Your Video Metadata
Metadata is a critical component of video content search engine optimization. Properly organized work with it will help search algorithms understand what your video is about and index it more accurately. This will then increase the availability of content to a wider audience. In the next step, we will take a closer look at how metadata improves visibility in search engines. As well as get acquainted with the best practices for optimizing metadata in the process of SEO for YouTube.
