One of the novelties that the new century and the rise of social media have brought us is the creation Therefore of professions that our parents or grandparents would never have imagined, not only because of the particular tasks. But also because of the well-known high salaries, recognition and lifestyle enjoyed by those who make a living by promoting and promoting various products and services from all kinds of brands and companies.
What is an influencer?
We can say that the term influencer Therefore has already achieved broad social recognition given its direct relationship with social networks , being one of the most widely used marketing strategies by brands today, but not everything is as clear as we think. And that is, what is an influencer? A famous person? A salesman? An artist? To which we will say that not necessarily. Although most of them do become famous due to their far-reaching media impact thanks to the instantaneous dissemination of content through networks.
In answer to the questions, an influencer is someone who, thanks to their personality and social skills, has a great overseas data influence on the opinions or decisions of other people. of a specific brand or product.
These skills are ideal for becoming a promoter
marketing
Types of influencers
Before looking at the functions of influencer marketing , let’s take a look at some of the most Therefore common types of influencers that have been determined. Being common among all. To have great power of conviction. A large Therefore number of followers on their social networks and primarily a great ability to communicate and influence purchasing decisions on specific topics, in this way.
A user who shows support for Therefore a brand on social media without having a formal relationship with it or receiving any compensation in return.
Ambassador : A user who supports or compensation from the brand.
A brand in exchange for some remuneration
Celebrity . A person who is recognized and influential outside of social media and who uses his or her celebrity status to communicate within social media with high impact.
Popular . A very influential user Therefore within the social network. But who, unlike the celebrity. Is not so influential outside of it.
Expert : A person with direct influence due to his or her profession or expert knowledge.
marketing
In organizations, there is the figure of the influencer, however, this does not perform exactly Therefore the same bgb directory functions. But rather focuses more on leadership and influence within a company. The most common types of these are.
who is recognized by his or her colleagues
marketing
Supporter : employee as a source of support in carrying out the work .
Leader : an employee who inspires his colleagues, whose opinion is taken into account when making Therefore decisions.
Broker : employee in a strategic position in the flow of information.
Expert : a person recognized by his or her peers as an expert in one or more areas of knowledge.
Catalyst : A person who encourages Therefore innovation and change among their peers.
What is influencer marketing?
Expand your reach. Choosing an influencer that matches the theme or “ niche ” that the brand wants to reach will connect with more users and have a larger market share.
This translates into more comments
Generate more conversation online . One characteristic of an influencer is that they are able to create a movement so that their fans interact with the brand, likes, posts, making content go viral, among others. For example, contests or giveaways on social networks.
Improve branding or brand image. Users perceive influencers as reliable sources of information. A blogger, YouTuber, Instagrammer, gamer, etc., who Therefore talks about your brand, provides a positive and credible image.
Increase sales. Influencers are brand ambassadors and act as a bridge between the brand and its fan community. When an influencer showcases a brand or Therefore product on their blog, YouTube channel or social media profiles, it can increase the brand’s awareness and, therefore, sales.
At The Cloud Group we have years of experience developing marketing strategies for all types logo and brand identity of a law firm. how to communicate authority of content and generating value for our clients through the impact achieved with our work. Therefore, if you are interested and would like to contact us, do not hesitate to write to us through this means. Remember that we have offices in different countries on several continents.
